BBC launches new homepage– May 18th, 2004 –
The BBC launches it’s new homepage design. Several changes have been made, most noticably the new bbc.co.uk brand. More on the brand from Matt Jones. I’m not going to comment. The usability has been improved considerably with the redesign of the category section. There is a really clear definition now between Wayfinding and Most recent content.
I guess this has been to try and accomodate different users interaction needs, in that some browse, some are very task focussed, some know where they are going, some don’t and need help. For those that don’t, and need help, the BBC has tried to accomodate for the different modes of interaction - library/categorisation and magazine-like editorial content.