The Personal Disquiet of

Mark Boulton

Blogger has been “Bowmaned” (and Adaptive Pathed)

– May 11th, 2004 –

Yesterday saw the relaunch of Blogger. All the “Web Standards” blogs out there were thick with praise for this redesign (I guess most of them don’t actually see beyond Doug’s great design and the Standards implementation). Doug has documented the process which has some great insights into this new launch.

I think the real success here is the Usability work done (and Dougs interpretation of the required “Ease-of-use”). The work Adaptive Path have done is fantastically elegant.

Good design shouldn’t be noticed. A very well design book, or newspaper, just works. The design doesn;t get in the way of the message. The new Blogger site is a wonderful example of this. Ease of use was of upmost importance, Jeff Veen points out that the Blogger wanted to be able to set up a blog, in three steps, in less than five minutes. Quite an undertaking.

The registration process is superb, one of the best i’ve used. Ever. It’s so simple even my mother could use it (and that’s saying something). Here’s some grabs of the process. What’s nice to see is contextual help links next to items that you may want help with.

blogger registration panelblogger registration panel 2blogger registration done screen

The new Blogger logo is a good step on from the previous version and it ties in very well to the overall “curved” look of the site. I’m not over familiar with the original version of the logo, but I do know it was square, orange and blue. It’s a great logotype though. It carries a lot of the brand values - ease of use, approachable etc.

blogger template selection screen

There are plenty of new templates available with the new Blogger, and all of them configurable from within the Blogger web-based interface.

The templates can be seen in full here. Some great designs from Zeldman, Bowman and Dan Cederhome (although there are a couple of lemons in there too, but maybe that’s just me).All of the templates are XHTML, with CSS driven presentation (as you’d expect from authors like this).

Filed in: css, design, news.

Further reading