Journal
A naming competition
- Posted on: February 09, 2007
- In: markboulton.co.uk
- Comments closed
Anyone who has ever been in a band will know how difficult naming the band can be. It is no different for a new business.
I find naming incredibly difficult. It really isn’t one of my strong points.
Unfortunately though, next Thursday, I have to register myself as a new company name and I’m completely devoid of inspiration. So, I thought I’d hold a competition to find me a good name. Lazy? yes, I suppose. Thing is, I’m totally stacked with finishing off the book and a mountain of client work. Sitting here with a blank piece of paper (after thinking of names) for about an hour now has not been a productive use of my time.
For the past six months, I’ve been trading as Mark Boulton Design. Well, soon, there are going to be more of us and I’m a little nervous about my name being so associated with the business name. It could be a good thing, but it could also be a very bad thing.
What’s in it for us Mark?
An iPod Shuffle for the winner. Can’t say fairer than that.
Some boring rules and criteria
I’m a graphic designer and run a UI and graphic design business. If you’ve been reading my blog, you will know what kind of designer I am and what I’m all about. So, a name like ‘Purple Dog’ may not be appropriate. I’m after something simple and memorable that might, or might not, be related to the service I offer.
- Sensible names only please.
- A url. .co.uk or .com would be good.
- Not an existing company
Pop the names in the comments
Post your suggestions here (along with url suggestions if you fancy).
The competition will close on the 15th February (9am UK time) and a winner will be announced shortly after that.
In the meantime, I’ll be going back to my blank sheet of paper
Most recent entries
- Don’t screw with conventions
- Design isn’t about tools
- Where’s the D in D&AD?
- Coolspotters: Where people and products meet
- Alys Rose Boulton
- abcdefghijklmnopqrstuvwxyz
- From Poly to Pole
- Ten Crimes Against Web Typography (and how to avoid them)
- Start Your Own Business
- Coolspotters and Garcia Media
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I'm a graphic designer from near Cardiff in the UK. I've been a designer for over ten years now and primarily work on the web. I'm still partial to a bit of print every now and then though. I used to work for
Comments
boundingbox.com
boyd wiebe
Fri 9th Feb 2007
at 8:41 am
[Playing off your name:]
Bolt Action Creative
[Minimal, address-related:]
Studio 11
[Playing off your city name:]
Valour Design
Paul D.
Fri 9th Feb 2007
at 8:45 am
Simple Steps or Simple Steps Design (simplestepsdesign.com is available, btw) and yeah, I know SimpleBits and all...but it is kinda your brand.
Joshua Brewer
Fri 9th Feb 2007
at 8:59 am
flushstudio.com
(typography term i geuss)
Saad Siddiqui
Fri 9th Feb 2007
at 9:00 am
Boulton Like Micheal Creative
Nick
Fri 9th Feb 2007
at 9:07 am
Nick: Nice, although I’m not sure my Accountant would agree.
Mark Boulton
Fri 9th Feb 2007
at 9:11 am
Playing of what someone else mentioned about bolt action - gun - and your love of typography, hows about point12.
Play on words really…
Also the .co.uk is available :)
Chris Gibbons
Fri 9th Feb 2007
at 9:22 am
Design thinking
Simplest Design
Simply Pixels
Mark Design
David, biologeek
Fri 9th Feb 2007
at 9:23 am
Play on your name..
No Boul(or Bull) Creative (but im not sure how to pronounce your name, is it “Bull”?)
first thing that came to my mind… I’ll have more.
Brian Artka
Fri 9th Feb 2007
at 9:37 am
Boult-On Design
reMark Design
Josh B.
Fri 9th Feb 2007
at 9:47 am
emB Design (or Creative)
play on the “em” using your initials
Brian Artka
Fri 9th Feb 2007
at 9:53 am
The Boult
Rex
Fri 9th Feb 2007
at 9:55 am
MB ;-)
boulted design
boulting design
Gilles Defever
Fri 9th Feb 2007
at 10:01 am
seems like boundingbox.co.uk is availabe. I like the emB Design that Brian suggested too.
boyd wiebe
Fri 9th Feb 2007
at 10:06 am
Sorry couldn’t resist :-) No more snappy names, but why not find a name that reflects your philosophy or sense of design?
Nick
Fri 9th Feb 2007
at 10:18 am
designmarkup
both .com and .co.uk are still available…
Gilles Defever
Fri 9th Feb 2007
at 10:18 am
Kram Notloub Design
Matt Henderson
Fri 9th Feb 2007
at 10:23 am
Maybe something related to your book…
5 Steps Creative
5ss Design
5ss Creative
Simple Steps Creative
Simple Steps Design
5SS Studio
Moises Kirsch
Fri 9th Feb 2007
at 10:51 am
Mark,
You already own fivesimplesteps.co.uk
why not name your company that? Instead of the web 2.0 process of 1,2,3 you could up those web 2.0 nerds and be like schick razors, go for five. Skip web 3.0 & 4.0, start a new trend web 5.0 the mark boulton way. My vote is name your company five simple steps.
Josh Read
Fri 9th Feb 2007
at 10:52 am
colourBus
boyd wiebe
Fri 9th Feb 2007
at 11:24 am
BType [Design] - btype.co.uk
Dan
Fri 9th Feb 2007
at 11:26 am
siteweaver
boyd wiebe
Fri 9th Feb 2007
at 11:30 am
I recommend you keep Mark Boulton Design as your company name.
The name recognition/brand you have built is priceless. Why start all over building a new brand?
If you are nervous about our name being associated with the business, maybe you should reconsider your business plans.
If you cannot trust those you have hired to produce high quality work, let them go.
Micheal
Micheal
Fri 9th Feb 2007
at 11:37 am
MARK ON
MRKBLTN
SMPL
I hope you suceed, nice idea to put the contest online :)
Luis Mendo
Fri 9th Feb 2007
at 11:39 am
I meant to say in my post:
“If you are nervous about *your*...”.
Micheal
Fri 9th Feb 2007
at 11:43 am
I read somewhere that businesses named after the founder fail significantly more often than businesses that are not. It could just be a coincidence but I’d wager that the types of folks that would name a business after themselves usually have an ego that makes doing business difficult. I’d recommend against a company named after yourself in any way (initials, pun, mash up, ...) mostly because I think it is silly, but there is anecdotal data to back it up (I just can’t seem to be able to find it right now).
Josh Read: cool name idea, dumb reasoning. Web 2.0 is a concept, not a thing so “web 5.0” doesn’t make any sense.
-- Michael
Michael
Fri 9th Feb 2007
at 11:45 am
I’ve been trying to think of a name that sums up Mark’s design philosophy. It’s tricky though. One of the names I came up with - ‘Harmony’, Mark said sounded more like a lingerie shop.
Then, I started thinking about the Golden Section and the Divine Proportion in nature as I think it sums up how Mark approaches design. The company name needs to be something that says ‘clean, simple and elegant’ but I still haven’t found the right combination of words… some of my suggestions are…
Design philosophy
White orchid design
Em dash
Perfect leaf
Leaf design
Design harmony
Harmony design
Perfect proportion
Snowflake
Design union
Design symmetry
Harmony
222.5 degrees
Fibonacci spiral
1.6 or one point six
Counterpoint
Design resonance
Interval
Divine proportion
Some are very lame...I’m not after an ipod by the way - I got one for my birthday.
The Wife
Fri 9th Feb 2007
at 11:49 am
Mindvest
CreateNext
Studio Train
Good luck,
Dimitry
Dimitry
Fri 9th Feb 2007
at 12:09 pm
boultems.com
David
Fri 9th Feb 2007
at 12:14 pm
Here are some simple, slightly abstract names that I tried to relate to UI and Design. (But maybe you shouldn’t listen to me, I came up with a name, bought a domain, started designing it, and then changed it.)
Click Design
Approach Design
Organized Design
David Yeiser
Fri 9th Feb 2007
at 12:30 pm
bostudio (for “boulton”, co.uk avail)
cogibo (after “design thinking”, avail)
sectio (after latin for golden ratio, co.uk avail)
Chuck Burdick
Fri 9th Feb 2007
at 12:48 pm
Serif Design
http://www.serifdesign.co.uk seems to be unused
Gerald Cameron
Fri 9th Feb 2007
at 12:58 pm
Nice, Chuck.
Dig the last two.
David
Fri 9th Feb 2007
at 12:59 pm
High Marks Design
Jay Larson
Fri 9th Feb 2007
at 1:03 pm
Boulter Communications
boyd wiebe
Fri 9th Feb 2007
at 1:22 pm
i love the name Nasty Monkey but not match to your
requirement. Maybe something like
Boulton Interactive
tranquocbao
Fri 9th Feb 2007
at 1:40 pm
Mark Boulton
Clean, multipurpose, symoblic. Reminds me of Leo Burnett. It’d serve to embody who and what you are, not just what you do (like Mark Boulton Design would).
Mark Otto
Fri 9th Feb 2007
at 2:22 pm
Boulton UI
Boutlon UI Design
UI Designs
UI Web Designs
All very literal I know but hey “Snakes on planes”
Mark Rall
Fri 9th Feb 2007
at 2:31 pm
Boulton Group,
Boulton Associates,
boulton bloc,
Boulton Guild
boyd wiebe
Fri 9th Feb 2007
at 2:44 pm
Productive Use
John
Fri 9th Feb 2007
at 2:45 pm
John Hicks has hicksdesign(dotcodotuk), Peter Gill has petergill(dotcom), Jeffrey Zeldman has zeldman(dotcom)so personally I think you should retain your brand and keep it markboulton(dotcodotuk)
However, on stationery etc you still could call the company something like
Mark Boulton design
Mark Boulton and associates
Mark Boulton creative
Mark Boulton design thinking
or how about:
design-thinking(dotcodotuk)
markboultondesign(dotcodotuk) would be my other choice though. I see you quite rightly have bought it more than likely with the knowledge that having a good name helps search endgine rankings anyway
I think that’s an iPod Shuffle to me then :)
Graham Sanders
Fri 9th Feb 2007
at 3:09 pm
MRK-BLTN Design
Wes Biffar
Fri 9th Feb 2007
at 5:09 pm
I agree with the comments that say keep it simple and keep it with your name.
You already have your reputation. And if you have so much trouble finding a name, it’s not intuitive and it will not feel right. (maybe. maybe I’m wrong.)
I think you should stay with Mark Boulton Design.
Elle
Fri 9th Feb 2007
at 7:29 pm
Mark The Maker, Inc.
markthemaker.com
Mike D.
Fri 9th Feb 2007
at 8:04 pm
I think you should just drop your first name and use…
Boulton Designs.
That way the name change isn’t massive and it won’t confuse your existing clients. It removes the one man branding but still remains you.
Gareth
Fri 9th Feb 2007
at 10:46 pm
some tips for when i went through this fun process..
Brainstorm some words/concepts around that sum up what you do and where you want to be (ideally with your other business partners if they are keen on the name change)
Find words around these concepts, even if they are seemingly unrelated. Simple, more abstract words tend to be more effective than descriptive words (i.e. Think Left, Clear Thinking). Say the words aloud, if they flow well that’s a big help.
I.e “Happy Cog” (Zeldman’s company): Cog = interactive, Happy just sounds nice together
Finally writea list of possibilities and check these against available domain names / and at Companies House.
If you get stuck on domains remember a Ltd company is entitled to register the .ltd.uk domain name as long as its the same as their registered company name.
Don’t rush the process. Once you start a business you’ll be stuck with the name for a while. So make sure you’re happy with it.
good luck
simon r jones
Sat 10th Feb 2007
at 6:36 am
1) The Kerning Room Floor
Okay, you love typography. The name is all about ‘The Cutting Room Floor’, where in the movie industry film is edited, you do the same with type. Perhaps also Ligature Room Floor.... so on, so on, think of any typographical term, and pick the one that’s the strongest, sounds the coolest, and that means the most to you.
2) Your name! “Mark Boulton” (I’m sure you’re familiar with it :)
So many great design companies keep the name of the guy/girl heading them. Why not do the same? Has infinite class, you look like a real designer rather than a bunch of web monkeys, which some names can portray.
3) Semantic Creative
Also, perhaps Semantic Design, depending upon your preference. People who don’t know what Semantic means will think ‘cool!’ and people who do will think ‘cool!’. You can’t lose. Also perhaps Accessible Creative, Typo Creative, whichever direction you feel is most important for your company.
Okay, thats my $0.35. Good luck with naming your company!
Richard Henry
Sat 10th Feb 2007
at 6:52 am
designmarkup
design:focus
designremark
mark-able
Adrian
Sat 10th Feb 2007
at 8:09 am
Boulton Wonderers
<not serious>
<the thought made me laugh though>
Neil
Sat 10th Feb 2007
at 3:47 pm
Studio MB
Wim
Sat 10th Feb 2007
at 6:35 pm
nuts and boults
typnosis/typenosis
Cole Henley
Sun 11th Feb 2007
at 2:30 am
one more:
text-transform.com/.co.uk
Cole Henley
Sun 11th Feb 2007
at 3:09 am
Set up a Ltd business with a couple of mates a few months ago, and we spent AGES coming up with a name.
One that I liked was Spark’d, which was obviously inspired by Cord’k, but I liked it as it was to do with spark of inspiration/creativity, it was short, easy to remember…
Spark Creative
Spark Design
Spark Media
etc etc…
But I don’t envy you: it’s one of the toughest decisions to make!! All the very best with it!
Phil Norton
Sun 11th Feb 2007
at 7:05 am
Boulton inc.
Julien
Sun 11th Feb 2007
at 8:49 am
Mark Boulton & Associates
Rob
Sun 11th Feb 2007
at 8:52 am
MB Vision
Emily Goad
Sun 11th Feb 2007
at 11:56 am
All are available as .com
Designs Eleven
Grids Eleven
Grids 11 Design
Eleven Grids Design
The “eleven?” From your street address.
Good luck!
Barb
Sun 11th Feb 2007
at 12:08 pm
Boah, its really cool, 2.0 design!
Internetfirma
Sun 11th Feb 2007
at 1:21 pm
I’m experiencing the same atm. I need to find a catchy name for my business ánd my band..
heh poor me.
I agree with Mark Otto. What works for Ralph Lauren, should work for you too.
Don’t use a name that’s got ‘design’ in it, it makes you sound amateurish IMO. Like those 14 year olds like to call their ‘design company with corny names. Things like Dragon Design and such.
Otherwise go with something that relates to your (and mine, you started my type-fetishism) love for type. 2em or something, just because it sounds nice.
/ignore spelling
Erik
Sun 11th Feb 2007
at 2:43 pm
Aurora Boultealis
John Schroedl
Sun 11th Feb 2007
at 4:45 pm
boulondesign.co.uk
joe
Sun 11th Feb 2007
at 7:59 pm
Moulton?
Moulton Design(s)
Moulton Creations
Moulton Type!
Boy, I could go on---but I think you get the idea!
Perhaps a play on the obvious:
Mark 5?
Mach 5?
I’d come up with more creative ones, but I couldn’t quite be bothered reading what’s been done in the 60+ comments above!
Elliot Schoemaker
Sun 11th Feb 2007
at 11:09 pm
I agree with the people who suggest you stick with your own name - it’s been working for you thus far, why change it?
It’s difficult for readers here to come up with a good name (though many of the suggestions above are pretty good), since we only know what you post about, rather than what your business is about. Still, the idea that popped into my head when I read your post was “Gridworks”, so I’ll throw that into the ring even though I think you should use your name instead.
Chris Hunt
Mon 12th Feb 2007
at 1:12 am
"Sexual Chocolate”
paul haine
Mon 12th Feb 2007
at 2:35 am
Paul: That is *so* the winning entry! ;)
Mark Boulton
Mon 12th Feb 2007
at 2:38 am
Bolt On Design
(I’m seeing images of nuts and bolts, somehow integrated into design, art…
Bolting on the Design aspect of a company business.
And a kind of play on your name.
Brett
Brett Dickinson
Mon 12th Feb 2007
at 5:14 am
Chris Hunt: You just want that iPod, dont you? ;)
Erik
Mon 12th Feb 2007
at 5:15 am
Hell yeah, ;-)
Brett Dickinson
Mon 12th Feb 2007
at 5:27 am
Whatever you choose, ensure it’s easy to say and understand, especially on the ‘phone. That goes for the domain name too.
The spelling should be unambiguous too.
Although I like emB (Design), you’d soon tire of saying E, M ...for mother… B, all one word etc.
Edward Kay
Mon 12th Feb 2007
at 7:17 am
How about “Ascending Creative” ?
Alex Ciobica
Mon 12th Feb 2007
at 10:57 am
I’m offering either “Boulton Design”
or
“Mark Boulton Studio”
Because:
* your philosophy (as I read it) is about straightforward, direct design that doesn’t do clever-clever for the sake of it, hence a direct name; and
* the names pick up on your existing name recognition; and
* both are ambiguous enough about the number of people in the company (1? 2? 200?) they can serve you no matter what you decide to do re growth.
catherine
Mon 12th Feb 2007
at 12:09 pm
artbo
mat
Mon 12th Feb 2007
at 12:55 pm
Cue from the Wife; Harmony Studios
boyd wiebe
Mon 12th Feb 2007
at 1:16 pm
The Design Type
Studio Type
The Exposed Type
Explicit Type
bryan
Mon 12th Feb 2007
at 2:23 pm
[db] Boulton Design
Boulton & Boulton
:)
Marko Mihelcic
Tue 13th Feb 2007
at 1:18 am
Umm BOLT ON design, doesn;t that sound the same as Boulton Design?
;-)
I came up with that first..
Now where’s my iPod?
Brett Dickinson
Tue 13th Feb 2007
at 1:23 am
Erm, just for clarification guys, ‘Mark Boulton Design’, or the shortened form ‘Boulton Design’ (and derivatives thereof), was the original name for the company (point your browser to markboultondesign.co.uk for proof of that.
Keep ‘em coming though. There have been some good suggestions so far, but there isn’t a winner yet.
Mark Boulton
Tue 13th Feb 2007
at 1:39 am
How about:
markymarkandthefunkybunch
remarkabledesign
markupdesign
or on a serious note base it on a typographic term
http://www.adobe.com/uk/type/topics/glossary.html
baseline design
emdash design
ellipsis design
white space design
Graham Sanders
Tue 13th Feb 2007
at 1:53 am
wibble
Brett Dickinson
Tue 13th Feb 2007
at 2:02 am
Clear Path Design
Crucial Pixel Design
Richard
Tue 13th Feb 2007
at 2:10 am
ArcheType Design - http://www.archetype.com is available
MarkType Design - http://www.marktype.com is available
Lucian Lature
Tue 13th Feb 2007
at 2:32 am
Web Devilry (Design Thinking)
Timbo
Tue 13th Feb 2007
at 4:12 am
Lucidio Design
Eoghan
Tue 13th Feb 2007
at 5:39 am
First Thought
ARK as in m-ARK – (ark of the covenant – Its primary function was to give detailed instructions about what was good and what was forbidden)given your love of divine proportion. I’m not suggesting you have a God complex.
Second Thunk
Anagram – Rank Bum Tool, surprisingly the URL is still available!
Manutius
Tue 13th Feb 2007
at 7:05 am
I vote for Five Simple Steps. It’s straightforward, helpful, clean and also something you’re known for already.
Ashley
Tue 13th Feb 2007
at 7:12 am
You may be interested in an article on how to name your company that’s just appeared on Vitamin.
Edward Kay
Tue 13th Feb 2007
at 7:19 am
http://www.thinkvitamin.com/features/biz/how-to-name-your-company
Tom Harman
Tue 13th Feb 2007
at 8:40 am
bark
dandy
belly
finger
mike
Tue 13th Feb 2007
at 10:11 am
Boulton Communications
boultoncommunications.com
Says exactly what it does on the tin, but also has a little play on words (bolt-on) if you’re into that kind of thing.
Mark,
Forget the subtle design related names and web 2 influenced rubbish and keep it clear and concise. And whoever said “businesses named after the founder fail significantly more often than businesses that are not” should be poked in the eye with a very rusty nail.
Just a few of the greatest eponymous businesses in recent history:
- Ogilvy Mather
- Young Rubicam
- BBH
- M&S
- Ericsson
- Ford
- Porsche
- adidas
- John Deere
- The list could go on forever…
I totally understand your dilemma as I’m there right now myself, but as clients and anyone worth their salt will tell you – it’s much less about the name you have and much more about the benefits and quality of work you provide.
Keep it strong and established over the latest trend, every time.
Jonathan
Tue 13th Feb 2007
at 10:33 am
Mark’s Crop Designs
Mark’s Registration Designs.
Some sort of play on Printer’s marks (I’d probably avoid bleed marks, though).
And I didn’t do the research I could have, but I know that markscrop com and co uk are open.
Unfortunately, it’s a bit print-centric. However, there could be some fun logo play (esp. with registration marks).
JA
John Arthur
Tue 13th Feb 2007
at 1:07 pm
Switch Communications
switchcomdotcom
switchcom.co.uk
boyd wiebe
Tue 13th Feb 2007
at 2:03 pm
Sorry, just discovered that switch is not original to the UK
boyd wiebe
Tue 13th Feb 2007
at 2:14 pm
Just hit me, why not remove the 5 and have:
simplesteps
simple-steps
simplestepscreative
simplestepsdesign
or
problem-solving
problem-solved
problem-solvers
or
i-may-have-a-manc-accent-but-deep-down-im-a-lovely-chap.com
Graham Sanders
Tue 13th Feb 2007
at 3:37 pm
Wavelength Creative
Prism Graphics
Optic Nerve Designs
boyd wiebe
Tue 13th Feb 2007
at 4:34 pm
Visual Jazz
gray
Wed 14th Feb 2007
at 2:49 am
Kernel
Kernel(ing) – from which kerning is derived
Kernel – the central or most important part of anything
Kernel – is the central component of most computer operating systems
Kernel – the centre of a nut (a half open walnut looking like a brain) hmmm
Manutius
Wed 14th Feb 2007
at 4:52 am
Spiceberg Lettuce
Guy Carberry
Wed 14th Feb 2007
at 5:34 am
lime
ember
bute
barry island
Gary Bristow
Wed 14th Feb 2007
at 6:01 am
Mark,
A useful article if you haven’t spotted it already ;)
http://www.thinkvitamin.com/features/biz/how-to-name-your-company
Ben
Wed 14th Feb 2007
at 6:57 am
Of your work that I’ve seen, everything is well thought out and simple. So:
Think Simple
Simple Thought
Lucid Thought
I think the last one is a winner, but I have a vested interest in the outcome.
Tim McElwee
Wed 14th Feb 2007
at 6:58 am