Mark Boulton

The BBC launches it’s new homepage design. Sev­eral changes have been made, most not­ic­ably the new bbc.co.uk brand. More on the brand from Matt Jones. I’m not going to com­ment. The usab­il­ity has been improved con­sid­er­ably with the redesign of the cat­egory sec­tion. There is a really clear defin­i­tion now between Way­find­ing and Most recent content. 

I guess this has been to try and acco­mod­ate dif­fer­ent users inter­ac­tion needs, in that some browse, some are very task focussed, some know where they are going, some don’t and need help. For those that don’t, and need help, the BBC has tried to acco­mod­ate for the dif­fer­ent modes of inter­ac­tion — library/categorisation and magazine-like edit­or­ial content.