Comments on: Centred or Informed? http://www.markboulton.co.uk/journal/comments/centred-or-informed Thu, 11 Mar 2010 18:30:04 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Mark Boulton http://www.markboulton.co.uk/journal/comments/centred-or-informed/comment-page-1#comment-301 Mark Boulton Sat, 02 Apr 2005 06:51:36 +0000 http://wordpress.markboultondesignhosting.com/2005/03/centred-or-informed/#comment-301 <p>Yeah, I’ve had some resistance but some clients have been really open to it. In fact it’s the reason why some clients would choose working with me rather than a more design focussed agency. </p> <p> The challenge with other clients who may be retisant to the, in their opinion, additional cost is to work with the user centric approach being adopted as a cultural shift - something that is integral to the <em>entire</em> process, it’s not just the ‘extra’ thing you do at the beginning. </p> <p> People generally respond well to the user centric approach. They seem to understand the benefits and of course you are talking their language - eg the customers or the audience of their site. </p> Yeah, I’ve had some resistance but some clients have been really open to it. In fact it’s the reason why some clients would choose working with me rather than a more design focussed agency.

The challenge with other clients who may be retisant to the, in their opinion, additional cost is to work with the user centric approach being adopted as a cultural shift — something that is integral to the entire process, it’s not just the ‘extra’ thing you do at the beginning.

People generally respond well to the user centric approach. They seem to understand the benefits and of course you are talking their language — eg the customers or the audience of their site.

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