Comments on: Guidelines

By: Jens Wedin

Jens Wedin — Tue, 27 Sep 2005 20:41:51 +0000

Sorry, my post above messed up when I posted it.

By: Jens Wedin

Jens Wedin — Tue, 27 Sep 2005 20:34:57 +0000

I have also collection a few styleguides on my websites. You can find them here

Styleguide resources

By: Mark Boulton

Mark Boulton — Sat, 24 Sep 2005 19:46:50 +0000

Nestor - Yeah that’s pretty good, although it’s quite generic. More often brand and identity guidelines are being used by the design agencies as another opportunity to produce another nice looking design, but that isn’t the point!

I wonder how many agencies have actually researched the useage of brand and identity guidelines and then produced them based on that research. My guess is, probably not a lot.

By: Nestor Rojas

Nestor Rojas — Sat, 24 Sep 2005 11:43:17 +0000

I just think you must check Edinburgh Brand Identity, It?s one of the best Brand Identities sites I?ve ever seen. A complete guide on branding guidelines.

By: Christophe Stoll

Christophe Stoll — Sat, 24 Sep 2005 02:12:02 +0000

I haven’t seen too much neither. I guess we’re both looking at the wrong websites. Feels good not to be alone.

By: Steve Williams

Steve Williams — Sat, 24 Sep 2005 02:07:33 +0000

Thanks Christophe, I’m aware of both techniques and have used DTR. But I don’t recall seeing either applied very often – maybe I’m looking at the wrong websites?

By: Christophe Stoll

Christophe Stoll — Thu, 22 Sep 2005 19:19:48 +0000

I would eventually integrate this or that thought in my early planning of a website :-)

By: Steve Williams

Steve Williams — Thu, 22 Sep 2005 19:15:50 +0000

Very interesting post, and great comment links, thanks!

I was wondering, how do you deal with typography within branding when the web has so few (if any) guaranteed available fonts?

By: Graham Sanders

Graham Sanders — Sun, 18 Sep 2005 19:00:44 +0000

As part of my job I daily have to follow brand design guidelines set by colleagues and other design companies and find that when they are designed well they help to keep the integrity of the brand and that they actually help rather than hinder jobs.

The only time I find a brand is ‘indermined’ is when the guidelines have been poorly thought out and are mere logotype usage guidelines. It alkso helps if the client has someone who polices the brand.

As you say Mark quite well a brand is far more than a logotype and the problem arises when people mistake a set of logotype guidleines for brand guidelines. Brand design guideline should cover everything associated with a brand, logotype, phoography, grid, fonts, colours, literature, signage, advertising, packaging, messages, digital media etc etc

Logotype guidelines
http://www.surestart.gov.uk/brand/default.htm

Brand design guidelines
http://www.metadesign.de/html/en/1042.html

The thing I find is that clients don’t undertsand the necessity for a true set of guidelines and thus as designers we should educate them more on the importance of this.

By: jake

jake — Sun, 18 Sep 2005 06:32:19 +0000

the yale style guide linked up above is pretty nice although a bit outdated.

By: Olly

Olly — Sat, 17 Sep 2005 00:55:40 +0000

Cidoc has loads of them tidied away in it’s archives IIRC.