Journal

Links That Deserve More Than The Sidebar

  • Posted on: August 22, 2007
  • In: Design
  • Comments closed

Over the past couple of weeks there have been a few things going around that deserve more of a mention than my lowly ‘Of Interest’ sidebar. So, here they are:

Mobile Web Design

First off, Cameron has beaten me to it and has announced the release of his book, Mobile Web Design, which is due for release on August 28.

This Way to the Web!

As usual, Khoi has been churning out the great posts. This Way to the Web, Print Designers! is a post on a topic dear to my heart. As an aside, this post is a perfect example of how a conversation in the comments can enrich the original post. Here, none other than Jonathan Hoefler made some excellent remarks about the perceived generalisation of print designers.

The Rise of the Graphic Designer

I was pointed to this post about Interaction Design by Greg. It made me cross. The post by Chris highlights some of the differences between visual design (whatever that is!), and interaction design. To be honest, I’m really getting pissed off with the notion of a ‘Visual’ designer being any different to an ‘Interaction’ designer, being any different to a ‘User Experience’ designer. A splintering of an industry into specialisms is fine (see Jonathan’s comments on Khoi’s previously mentioned post), but what’s wrong with being called a ‘Graphic’ designer?

I think it was Chris and I discussed this at SXSW this year. Why is ‘Graphic Designer’ such a dirty job title? And ‘Art Director’ is pretty much missing from the web industry—okay, correction, Art Direction is pretty much missing. It bothers me, it really does. When somebody asks me what I do for a living, I’m proud to say I’m a Graphic Designer. To me, Graphic Designer encompasses all aspects of the process of design in a 2d environment. Simple as that. From the planning and mechanics of production, to the art direction, visuals and copywriting.

As far as I can see, one of the only differences is that of the designer’s mindset; on the web, you lose the control you have in other media. Incidently, Khoi has a panel proposal in for SXSW this year for that very topic. Which neatly brings me on to the next bit of news.

Pick a Panel

SXSW is already picking up pace and it’s months away. The Panel Picker launched this week. I’m down for speaking twice. If picked. Rich and I might be doing a follow up to last years Web Typography Sucks called Web Typography Still Sucks (you see what we did there?). I also might be presenting with the super-talented Veerle (she who needs no surname) on the terribly tricky, subjective topic of Colour, called Using Color: From Black to White and Everything in Between.

I do hope the panel selection process was better than last year. There are six-hundred-and-eighty-three proposals this year, and once again, they’re being picked by the masses. According to Hugh Forrest, who posted on Airbag, the organisers will be more heavily involved in vetting this years entries. Glad to hear it.

Web Trend Map

I received my Web Trend Map in the post yesterday from those talented chaps at iA. If you look close, I’m in the bottom left corner. Which is nice.

Got myself an Employee

I’ve finally gone and hired someone to work alongside me at the Studio which is well overdue. Benn starts at the end of September and I can’t wait!

Comments

The link to graphpaper.com is wonker. Just thought you’d like to know.

PS - any news on the book? I am still waiting with baited breath.

Joshua Brewer's Gravatar

Joshua Brewer
Wed 22nd Aug 2007
at 8:26 am

Graphic design, to me, is a more mature design discipline that has been around for over a century. That is, until about 15 years ago, when graphic designers started moving to the web. But, a lot of graphic designers still come from the print influence.

I’ve never thought of myself of a graphic designer because of this distinction. My print experience consists of nothing more than business cards. I felt people would expect me to know more about print than I actually do. That’s the connotation that comes with the word graphic design, even though, technically, graphic design is about visual communication and print is just one medium of graphic design.

I think the bigger issue here is, there’s a lot of overlap between all the design disciplines, and each design discipline has a different view of how they fit into the process.

Using visual design over graphic design wasn’t intended to be an insult, it was more about how I defined graphic design.

Chris Griffin's Gravatar

Chris Griffin
Wed 22nd Aug 2007
at 10:19 am

Don’t get me wrong Chris, I wasn’t having a go at you or your post. More so at the term visual designer being used as a term more often when used to describe graphic design on the web. My point being, graphic design on the web is both visual and interactive.

Mark Boulton's Gravatar

Mark Boulton
Wed 22nd Aug 2007
at 1:20 pm

I agree that there is much overlap between the various disciplines in design on the web, and I’ve struggled at times to try to explain what I do given all the terms flying around out there.

I definitely see that there are distinctions out there that call for people to specialize.

For me and the work I do, I find myself using the following:

1.)There’s the visual presentation - designing how something looks (this is where I typically use the term “graphic design”

2.)Theres the interaction piece - designing what user interactions should take place when and how, i.e. what is the best control mechanism, the best data representation, the workflow, etc. (I take this to be interaction design - but then you have the whole debate on interaction design vs. interactive design, ugh)

The conversations I’ve had with other designers have shown me though, that these terms all mean different things to different people - web designer, user experience designer, usability designer, information designer - they’re all out there flying around.

It is too bad that we as designers (of any kind) can’t just agree on definitions that would allow us to clearly describe exactly what we do and don’t do to our peers and our clients.

adam's Gravatar

adam
Thu 23rd Aug 2007
at 4:46 am

Here’s my take on it adam.

Lets say you were designing an encyclopedia. Would you class this as graphic design? Visual presentation right?

Thing is, designing an encyclopedia is an interaction design exercise as well. A reader (user), has to navigate an encyclopedia by way of an access structure. Data has to be analysed by the designer before testing (yes, testing) on a user to ensure they can use the book.

Wayfinding is another example. Sure, there is visual representation of a sign, but most importantly, a wayfinding designer is designing an interactive system. It’s very much about interaction design, or user experience design.

I guess my point is that both of these examples are graphic design. Facets of graphic design, yes, but still graphic design. To extract the word (and meaning) of ‘visual’ is doing little more than presenting the notion that visual designers make things look pretty.

Graphic design is a lot more than just the visual.

Mark Boulton's Gravatar

Mark Boulton
Thu 23rd Aug 2007
at 4:58 am

Mark,
I agree - you illustrated the components of “graphic design” well in that last example - but where I’ve found difficulty is in talking with clients.

When most of the people I work with hear the word “graphic” they instantly think “pictures” and no matter the number of times I explain that there are many components, they would always return to “pictures.”

I have a suspicion that this may be some of the reason as to why we see so many people using these splinter terms or specialties (myself included) to describe what they do.

I agree with you that this is all “graphic design” but in my experience, telling someone I’m a graphic designer either leaves them with a limited idea as to what I do, or the wrong idea all together.

Again, I’m not trying to debunk your argument or further your frustration.  I find this all a bit vexing as well - even though I perpetuate it myself.

I’m merely trying to describe, what I believe to be, a possible reason for why this is occurring.

Adam's Gravatar

Adam
Thu 23rd Aug 2007
at 6:26 am

Mark,

That’s a great example to explain graphic design, but I’m not trying to say graphic designers don’t design interactions, there are interaction designers that specialize explicitly in interaction and I wouldn’t go so far as to say the are graphic designers.

With my blog post, I was trying to explain the distinctions between the two specializations. In the past I’ve called myself just a web designer but that would have seemed too ambiguous for the title of this post. As a web designer (one that has done mostly informational websites in the past), I didn’t have much experiece with web applications and the interaction that comes with it.

But I can understand the argument of “Visual Designers” versus “Graphic Designers,” they do the same thing. I think job titles are given with context as to what the company specializes in.

Where I work, we do mostly interaction design and development. The term visual design arose when we talk about graphics, layout, and typography. As I said in the previous comment, “graphic designer” has a print connotation, and we have no ties to print. at least as far as client work goes.

But believe me, I do not in any way want to propel the stereotype that visual/graphic designers exist to “make things pretty.” I go on a tirade when developers make use of that phrase, and they usually never say it again :)

But you bring up a good point, using visual design might propel the stereotype that designers make things pretty. That’s something I’m not trying to do.

Chris Griffin's Gravatar

Chris Griffin
Thu 23rd Aug 2007
at 11:37 am

"The Panel Picker launched this week. I’m down for speaking twice.” I like this idea i voted today there! I also like the “Using Color: From Black to White and Everything in Between.” panel I will also vote for it. So thanks Mark for another great post! Regards

Tomasz Gorski's Gravatar

Tomasz Gorski
Thu 23rd Aug 2007
at 12:15 pm

While I understand and respect your position, I have to disagree with you here. It’s true that on some occasions graphic designers have to think about the interaction, just in the same way that on occasion interaction designer have to think about layout. However I’d say that there was enough of a difference in focus to warrant two separate disciplines.

It’s all to do with the primary focus. With graphic design you’re focussing in micro interactions. How the visitor navigates through the page hierarchy, how the content elements are designed for readability, how the various calls to function need to appear in order to create the right response.

With Interaction design or user experience design, you’re designing systems on macro level. You’re looking at the entire journey as a whole, rather than the individual elements, and tying that into a complete experience. On this level, the visual manifestation is much less important that the architectural structure. In fact, In most cases the visual manifestation is a distraction at this level, as it forces you to focus on the details rather than the bigger picture.

I see this separation being similar to an Architect and an Interior designer. Both are problem solvers and both are important for a building to work properly. However one is obsessed about the big picture and the other about the details.

Of course, you do occasionally come across individuals that can span both disciplines, and I’d probably count you in this camp. However it’s more of a rarity than maybe you give it credit for.

Andy Budd's Gravatar

Andy Budd
Fri 24th Aug 2007
at 7:16 am

You’re right Andy, I think there is enough of a distinction between the two to warrant two disciplines. Granted, an ‘Interaction’ designer is going to have much more involvement with HCI for example than a graphic designer traditionally would. I wouldn’t consider the likes of Jeff Veen as a graphic designer, but as an interaction designer. The distinction is clear there.

However, the primary focus of graphic design, to my mind, is not micro interactions. It’s solving the problem and communicating a message. That happens on both the macro and the micro level. Take branding for example. Branding can span from something as macro and wide-reaching as ‘tone of voice’, to something as micro as kerning in a logo and what Pantone colour to use.

However, going back to my main gripe—the term ‘visual’ designer. I actually think it’s somewhat insulting. It implies a lack of depth of design practice—only surface deep. It removes key elements of the design process so you’re left with ‘making things look good’. To be honest, I thought the industry had left that notion behind a good few years ago now, which is why I’m a little surprised to hear the term being used more often.

Maybe this discussion is highlighting the lack of good, broadly skilled graphic designers in the industry?

Mark Boulton's Gravatar

Mark Boulton
Fri 24th Aug 2007
at 7:35 am

I was really referring to the ‘interaction’ design happening on the micro level. I completely agree that a good graphic designer also has to deal with a lot of macro design issues, just not on the interaction side of things.

I can understand your dislike of the term ‘visual designer’ and your preference for ‘graphic designer’, but they pretty much feel like the same thing to me. In companies that have multiple disciplinary design teams,maybe interface designer is a better choice of title?

Andy Budd's Gravatar

Andy Budd
Sat 25th Aug 2007
at 1:11 am

OT: link under “Chris” is broken

kb's Gravatar

kb
Sat 25th Aug 2007
at 1:34 am

A bit off-topic but an Art Director and a Graphics Designer are no where to be compared, despite the fact that a Graphics Designer is a jack of all, The real theme is direction, and an Art Director freaks in that…
Both are equal in the same proportion and maybe an Art Director thinks the same way as you do, feeling a bit proud to be called an Art (Very Vast Field) Director rather than a Graphics Designer.

Ryan Weinfled's Gravatar

Ryan Weinfled
Wed 29th Aug 2007
at 5:37 pm

I find quite a bit of discussion of theory on this site, but far less in terms of visual examples.  I am a visual person.  I would appreciate seeing more visual examples of what you are talking about.

kws's Gravatar

kws
Mon 3rd Sep 2007
at 10:20 am

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A picture of Mark BoultonI'm a graphic designer from near Cardiff in the UK. I've been a designer for over ten years now and primarily work on the web. I'm still partial to a bit of print every now and then though. I used to work for Agency.com in London as an Art Director before working as a Senior Designer for the BBC in sunny Cardiff. This was all before I took leave of my senses and formed my own design consultancy, Mark Boulton Design Ltd.

I've got a thing about grids and typography and occasionally ramble on about them to anyone who will listen.

If you're after simple, clean and effective web design; let me know.