Journal
Measuremap, Mint & Google Analytics
- Posted on: November 16, 2005
- In: markboulton.co.uk
- Comments closed
All of sudden I find myself with three options for measuring the stats on this site - MeasureMap (although this is still alpha software, so it's not strictly a fair comparison to the others), Mint and most recently Google Analytics.
I've mentioned in the past I have a problem using the stats package offered by Dreamhost with my CMS, Expression Engine. This, I think, is due to my .htaccess rewrites to get rid of EE's default '/index.php/' in the URL.

About four months ago now, I installed Mint (after using Shortstat for some time) and have been, and continue to be, very happy with it. What is missing (purposely I think) from Mint's offering was more detailed stat information. Mint is excellent at what it does—providing a snapshot of your stats—but I'd like to have the option at least of more complicated statistics if I want them.

At first I thought MeasureMap might be the product to do this. MeasureMap is still very much in Beta and it's got some good functionality on the way which will help flesh it out. First impressions are good. A simple UI, offering functionality similar to Mint, but you can delve deeper for more detail. Hopefully MeasureMap will introduce some unique functionality which will entice people to part with their cash. Talking of which, presumably MeasureMap will offer ongoing price plans, similar to 37signals and their range of products rather than Mint's one off, per url, price of $30. This brings me on to Google and their free application, Urchin, er I mean, Analytics.

Google seem to have bought Urchin outright (as you can see from the url redirect). Google Analytics is a bit of a monster stats package, providing all the detail you might want with some nice pie-charts, tables and graphs to boot. If you use Adsense, Analytics also hooks in with this to provide you with ROI statistics and so forth. I haven't really had much time to give Analytics a good looking at because the learning curve seems so steep. If this isn't a complicated product, it looks like one, which is where MeasureMap (even in it's Beta state) and Mint have the edge. Google have the edge because this doesn't cost anything to use, simply chuck some Javascript into your templates and you're away.
That is also a problem though. Javascript is turned off by some people and this type of tracking does nothing to track your RSS feeds. Expression Engine does a fine job of tracking my RSS feeds but only in terms of number of clicks, page impressions, but that's it. So, some kind of RSS tracking functionality would be good in any of these packages.
Like I said, I've been using Mint for months now and that probably won't change. I am giving MeasureMap and Google Analytics a go on this site as well and we'll see how it goes. I'm not comparing them, as I feel they are three different levels of stats application ranging from the simple snapshot (Mint) to the more detailed (Analytics) and something in-between (MeasureMap), but we'll see how it goes.
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I'm a graphic designer from near Cardiff in the UK. I've been a designer for over ten years now and primarily work on the web. I'm still partial to a bit of print every now and then though. I used to work for
Comments
Not to mention that Mint is so pretty, you’ll be checking your stats more often just to look at it. :)
Paul D
Wed 16th Nov 2005
at 3:01 pm
Think you might have hit on something there with RSS stat tracking - obviously you could use something like FeedBurner to track those, but it would be good to have all these stats under one roof.
Rob.
Rob Lewis
Wed 16th Nov 2005
at 3:12 pm
And, not to mention, Measure Map is extremely based around a blog type structure, and the terminology that goes with that, ie. posts, comments, etc. It’s a different market, certainly to the Google product.
Andy Hume
Wed 16th Nov 2005
at 3:14 pm
Absolutely, I think they are very different products. MeasureMap is similar to Mint in amany ways but Analytics is off on it’s own. I may end up using all of them :)
Mark Boulton
Wed 16th Nov 2005
at 3:21 pm
It seemed a little misleading so I just wanted to point out that I believe all three of these packages use JavaScriptto determine visitors. Shaun Inman indicated that this was a concious decision to minimize referral spam, indexes, and feed readers from skewing stats. And while it’s true that some surf without javascript, I’d consider that a low minority. In the end, no software can give you a truly accurate look at your stats but rather allow you to examine trends.
Jonathan Snook
Wed 16th Nov 2005
at 3:44 pm
That is also a problem though. Javascriptis turned off by some people…
The major benefit of using Javascriptfor statistics logging is that it’s possible to differentiate between an actual person and webcrawlers or spammers. The trade-off is not being able to count the tiny percentage of users who have Javascriptdisabled, but that’s not such a big deal.
Jason Gilstrap
Wed 16th Nov 2005
at 3:56 pm
Oops, sorry to echo basically what Jonathan said. He posted before I finished my comment.
Jason Gilstrap
Wed 16th Nov 2005
at 4:10 pm
I installed Analytics yesterday and it does look very strong / complex. However, although I’ve got everything I need for yesterday, I can’t see a single hit for today ... the delay is too much really (although it may stop me from checking my stats several times per day).
Don’t know if this is an ongoing situation, or maybe they’re just overwhelmed at launch time? Anyone else know?
David Horn
Wed 16th Nov 2005
at 4:20 pm
Jonathan and Jason - I’d agree that it’s the minority of users, particularly for a site like mine. However, according to research user’s who turn Javascriptoff range from 8% to 10% ( here’s an example of some of that research ).
I’m not sure how accurate these figures are, or if they include robots etc, but 10% is top end of a low minority - almost enough, if you were that way inclined, to be concerned about.
Like I say, not much of a worry for this site, but for any organisation whose site measures it’s success by the amount of users, then potentially, any figures could be 10% less.
I guess they should use something else then, right?
David - That is one drawback with analytics that I forgot to mention. The lag. I hope they sort this out.
Mark Boulton
Wed 16th Nov 2005
at 4:26 pm
just to add my two-pence. The only packages i’ve had access to are mint & statcounter, both seem great to me, statcounter offers a little more info - but the free account only logs the las 100 hits which can skew things hugely.
I signed up for measure map some time ago but i gues they don’t deem me useful enough to let me test it (perhaps my blog doesn’t get enough traffic for me to hype it - i know they encourage you to blog about it).
As for google - i just can’t get it to work!! the javascripts in there exactly as they want it but when i go to the control area they keep telling me it’s not!! anyone else having this problem? does anyone know of any problems with wordpress or anything simple like that?
roj
Wed 16th Nov 2005
at 4:40 pm
Thanks for the first impressions. I think I’ll give Google ANALyTICS a go on my next client site alongside mint, it has been getting pretty bad reviews so far tho’…
Are you seeing any page load speed issued running all three stats apps alongside one another?
PS. something’s gone astray in your post, Mark?
Steve Williams
Wed 16th Nov 2005
at 4:48 pm
Roj - it took a good 12 hours before my stats showed up. If you’re javascriptis in, you’ll probably be just fine.
David Horn
Wed 16th Nov 2005
at 5:02 pm
The lag is certainly annoying, although not uncommon with these sorts of high-end stats packages in my experience. Would be good if they could at least get it to within a couple of hours of real-time.
It took a couple of days to show any reports for me, and it still says that I should be able to see reports in 12 hours time, although I can in fact see them already.
Despite these drawbacks, what I have seen of it is very good, and doesn’t seem too slow at loading all the graphs etc (quicker than DeepMetrix Livestats which I’ve used a fair bit), so I’m quite impressed.
Obviously, even when the kinks are ironed out there’ll still be a lot of talk about what Google can do with all the data they’re gathering through Analytics…
Rob Lewis
Wed 16th Nov 2005
at 5:10 pm
cheers david
roj
Wed 16th Nov 2005
at 6:21 pm
Then there’s Weed.
Weed - Like mint, but less green, if you know what I mean.
toni
Wed 16th Nov 2005
at 6:37 pm
I like GA, but the horrendous IA nearly destroys it. It shows promise, but has a long way to go still.
I started using MM a couple weeks ago… and stopped visiting after a few days. Something about the design and organization of the information really turns me off. I found myself just not caring.
Mint and MM are more specifically geared at blogs as a niche than anything else, GA will appeal to people less interested in simplicity and aesthetics, and who are more interested in a large data dump of stats.
I am perfectly content to use Mint and GA in harmony.
Jason Santa Maria
Wed 16th Nov 2005
at 10:23 pm
I am also now using Mint and find it generally fantastic. I’m interested however to see that no one here has mentioned Awstats?is there a reason for that?
Like many of you probably, I switched over from Awstats (although, of course, it is still there) to Mint because I simply found that there was more information than I (or, more specifically, my clients) needed with Awstats and also, with CPanel, one has to login to CPanel to view the stats which is not ideal for the client viewing their stats.
Before Mint came along I had been on the lookout for ages for a better stats package like Awstats (which I guess is more of a log interpreter or beautifier isn’t it).
Galen
Wed 16th Nov 2005
at 10:45 pm
Just wanted to pinch in that some of the stats software that use JavaScriptto collect information also use a <code>noscript</code> tag with an image inside, to track those visitors as well.
Granted, you can’t get as information as with JavaScript, but at least you can find out things like unique number of visitors etc.
Robert Nyman
Thu 17th Nov 2005
at 6:24 pm
Hmm, the live Preview showed HTML tags as ok… :-|
Robert Nyman
Thu 17th Nov 2005
at 6:30 pm
That raises an interesting point (which I’m sure has been expressed elsewhere already): couldn’t systems such as Mint have a little PHP scriptthat records the number of users without JavaScript? It could be configured to perhaps ignore bots and spiders but at least give some indication of how many people are not getting recorded in the stats.
Galen
Thu 17th Nov 2005
at 8:57 pm
This is exactly what I’ve been looking for (this post). A few months ago I was looking for better stats packages. My webhost has webalizer install, but it’s not exactly what I’m looking for. I use shortstat for a daily view of what’s happening, but it’s not ideal.
I don’t like the idea of using Javascriptto track users, do handheld devices have Javascriptenabled? Also how do you know the percentage of those visits that have it disabled? (Galen put this better)
Matt
Thu 17th Nov 2005
at 11:22 pm
Hm, I don’t want to spread any false rumors, but just a few minutes ago, I was unable to reach any websites related to Google Analytics. And by this I mean any page that has the google tracker code, and any google websites.
This includes your blog, my blog, a few other blogs of which I know use the tracker code, slashdot (!), and http://www.google.com. Whenever calling up any of these pages, Firefox would try to connect and my status bar said something along the lines of “looking for http://www.google-analytics.com...”, and that process just didn’t seem to end. A further indication that the tracker code is at fault was that the RSS feeds from any of these pages loaded fine. Also, my GMail notifier couldn’t log in. Looks like google was having a litte downtime and pulling everything down with it.
Eek! Stuff like that shouldn’t happen. I wasn’t aware that a broken javascriptlink could just stop a page from loading. Now that I think of it, I should have tried connecting with javascriptdisabled.
On a side note, I’ve been waiting for over three days now for some data to show up.
Jerome Dahdah
Fri 18th Nov 2005
at 6:58 am
Nice writeup. I look forward to MeassureMap.
Russell
Sat 19th Nov 2005
at 7:34 pm
FYI, there is a FeedBurner stats pepper for Mint, and it works pretty well.
Balazs Szanto
Sun 20th Nov 2005
at 11:58 am
To the guy who said, “you could use something like FeedBurner to track those, but it would be good to have all these stats under one roof"…
There is the pepper (like Balazs said), but we’re working on other/similar solutions for you. Stay tuned.
John Zeratsky
Mon 21st Nov 2005
at 5:51 am
Has anyone been able to get statistics for the RSS feeds? Is there any way to do that as a lot of the traffic on blogs comes through the feeds.
Jens Wedin
Tue 22nd Nov 2005
at 8:22 am
Jens: Try FeedBurner.
John Zeratsky
Wed 23rd Nov 2005
at 4:16 pm
For me, the unique “problem” with Analytics is the SWF graphs, because it can’t show the main elements, with linux flash payers. I have noticied any problem with the MS Windows one.
The reports can be modified as you want. Export and import them to do your own graph. The documentation is good, but can be improved with more examples, like filtering.
H?lio Correia
Thu 24th Nov 2005
at 5:31 pm
Nah, I think I’ll just stick with my simple awstat (or measuremap) :). Google analytic is just slow when you wanted to view the statistic.
Oskar Syahbana
Fri 25th Nov 2005
at 6:11 am
Just wanted to add my 2 cents here. The number of folks who have js turned off at this point is trivial. Furthermore i would even venture to say that the number of folks who visit your website (i.e. designers and perhaps even the programmer) who have js turned off is nill.
The majority of stats packages out there use JS because unlike other scripting languages (see PHP, CF and ASP) even if your page is cached the JS will still be executed.
Sean Scott
Wed 30th Nov 2005
at 2:09 pm