The personal disquiet of

Mark Boulton

March 11th, 2006

SXSW: Six months of prep and now it’s all over

Well, I thought that went pretty well. Khoi, Liz, Toni and Jason and I sat on our panel this morn­ing, fol­low­ing a rather early breakfast.

As Khoi men­tioned in his latest post, I’m pretty relieved it’s all over and I can now move on and enjoy the rest of SXSW.

Liz did a ster­ling job as a mod­er­ator. I mean, she was really, really good in steer­ing the dis­cus­sion and made sure each of us could have our say.

There were two things I was chuffed about; The room was packed—standing room only—which was great to see for the first panel and I’d like to thank every­one for com­ing along. The second thing was the ques­tions fol­low­ing the panel dis­cus­sion. I’d always had an idea that people would either really agree with some of the things we said, or really dis­agree. And they did, and it was great because of that. Nobody wants to sit in a bland panel, not think of any ques­tions then leave feel­ing noth­ing. I’d rather people left feel­ing really pissed off than feel noth­ing at all.

The slides will be avail­able soon, as will the pod­cast. Once they’re up and link them in.

Oh, and that book I was harp­ing about is ‘Pen­guin by Design: A Cover Story 1935–2005′ by Phil Baines. A stun­ning book.

Any­way, I’d love to know what you thought if you were there; pissed off or not.

16 Responses to “SXSW: Six months of prep and now it’s all over”

  1. paul haine said on: March 11th, 2006 at 10:40 pm

    I wasn’t there, but just wanted to also recom­mend that Pen­guin book — I men­tioned it just last week at my site as a source of design inspir­a­tion (along with Chip Kidd’s col­lec­tion of book cov­ers). I’ll be inter­ested to hear how you referred to it…

  2. jessica said on: March 12th, 2006 at 3:00 am

    I was at the panel dis­cus­sion today, and I must say, I really enjoyed it. It was inter­est­ing to hear people sit down and think and dis­cuss about these issues, which doesn’t hap­pen often in this hur­rid world.

    Thanks for a great first session.

  3. Rob Grady said on: March 12th, 2006 at 5:22 am

    Great Ses­sion, Great dis­cus­sion and dia­logue. Look­ing for­ward to the slides. Thanks! 

    RG

  4. Justin Perkins said on: March 12th, 2006 at 6:13 am

    Great panel, thanks. 

    Of all the pan­el­ists on your panel, I most enjoyed what you had to say (not to say the oth­ers were bad). My favor­ite quote was when you asked “when was the last time you felt the same pas­sion for a web­site as you do for your car”. Para­phras­ing, of course, but that was when I said to myself, “oh yeah, I love my car and I’ve never felt the same feel­ing for any web­site I’ve ever seen.”

  5. Lucian said on: March 12th, 2006 at 1:20 pm

    Being self-taught, I wanted to know what I needed to know. Thanks for emphas­ising the need to com­mu­nic­at­ing mean­ing and the import­ance of estab­lish­ing the brand in the nuances of design.

  6. Travis Schmeisser said on: March 13th, 2006 at 3:57 am

    Great job it was nice to hear an open dis­cus­sion and what you all thought, whether agree­ing or not. First panel I saw and it was a great kick-off.

  7. Steve Bissonnette said on: March 13th, 2006 at 6:18 am

    You guys did a very good job of kick­ing off the event. Very inspir­ing — your com­ments about see­ing your brother come out of design school went off well as an example — and it was nice to hear people talk­ing about not let­ting the “design” melt away in the 2.0 fry pan. 

    I did have a ques­tion but didn’t get to ask it — along the lines of the PENGUIN com­par­ison and that the book cov­ers and the web­site homepage that were given as examples — con­tain a much dif­fer­ent volume of info. The design of the cov­ers has always touched me because they are stripped down to the bare essen­tials and for the most part are strong sin­gu­lar works. The site on the other hand has so much more info that must be con­veyed. I wanted to ask about deal­ing with the volume of inform­a­tion that some­times needs to be presen­ted and how we can work around/within that constraint. 

    Cheers again on the great job Mark.

  8. Nick Shipes said on: March 13th, 2006 at 2:33 pm

    I also had the bene­fit of attend­ing the panel and the dis­cus­sion was highly cap­tiv­at­ing. As oth­ers have stated, I agree that it was nice to actu­ally have this dis­cus­sion, espe­cially with the web not really quite ‘there’ yet. Most times it seems we over­look this prob­lem and rather con­tinue our typ­ical approach to design on the web. 

    Great dis­cus­sion Mark.

  9. Donovan Cronkhite said on: March 13th, 2006 at 3:52 pm

    I agree, that was a great way to start off my first SXSW. I can always tell a good panel when I leave the room with more ques­tions in my head than answers. 

    I had a mil­lion things rat­tling around in there after I left that room. Was there more thought put into those Pen­guin book cov­ers because the design­ers knew that their work would be pub­lished for a long time, unlike many web people who know their work will be wiped out in a year or less? How last­ing is our work on the web, will any­one look back on our work (or will they even be able to?) and derive inspir­a­tion like I do from art deco posters? What is the role of the online world in help­ing teach the print world (like your posts on grid sys­tems)? And on and on and on…

    Great job Mark and the entire panel, very well done.

  10. P.J. Onori said on: March 13th, 2006 at 9:55 pm

    Con­grats on the present­a­tion. I must agree — the ideas where half the people strongly agree and the other half stronly dis­agree are the most fun. :) 

    Good job.

  11. Mark Boulton said on: March 15th, 2006 at 2:30 am

    Steve: I’ve per­son­ally had a lot of feed­back regard­ing the Pen­guin books example (I’m not sure if the other panel mem­bers have). It’s not really of a ques­tion of amount of inform­a­tion, but rather the present­a­tion of the inform­a­tion which has to be used; small or large.

    Donovan: Those are some inter­est­ing points. As Jason (or was it Khoi?) poin­ted out in the panel, there’s a dis­pos­able nature to the medium, which in the same sense as some pack­aging design, could be seen as dam­aging to the longev­ity of what we pro­duce. How­ever, hope­fully with the mat­ur­a­tion of art dir­ec­tion on the web we can hope­fully see some thought going into nar­rat­ive, emo­tion and storytelling, rather than, as Khoi said, ‘push­ing pixels around’. 

    There’s cer­tainly more to be said on this. I felt like we needed another hour at least!

  12. Chris Kavinsky said on: March 15th, 2006 at 9:44 pm

    We got to talk a little after­ward, but wanted to again say that your panel was a great kick-off to the con­fer­ence. I’m guess­ing at this, but I think the half that really agreed with you are prob­ably people from the tra­di­tional (print) back­ground, while the dis­sent­ers likely are exper­i­enced in inter­act­ive design/coding only, or at least primmarily.

  13. Ladislav said on: March 16th, 2006 at 10:07 am

    I have a ques­tion about “Pen­guin by Design” by Phil Baines: it is just a col­lec­tion of Pen­guin cov­ers or the pho­tos are com­men­ted in detail (type, grid, color) by the author? Thanks for your tips.

  14. John Y. said on: March 16th, 2006 at 11:38 pm

    “I feel like we needed another hour at least.” 

    How about a fol­lowup ses­sion next year? Con­tinue the dis­cus­sion and we can see how the medium has grown in the inter­ven­ing year?

  15. Ahren Gerber said on: March 21st, 2006 at 4:53 pm

    I thought we needed more time because of the breadth of of the topic. Over­all, I liked the the panel though. I wish I was a little more ballsy, and asked some questions :-). 

    I whole heartedly agreed with people on both sides of the argu­ment. So, I left the panel scrath­cing my head for a bit. But it’s an import­ant dis­cus­sion to have.

  16. Alberto said on: March 24th, 2006 at 11:10 am

    Hi Mark,

    I’m look­ing for Tschichold’s “Pen­guin Com­pos­i­tion Rules”. Does “Pen­guin by Design” includes a reprint of this sem­inal style guide?

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