March 11th, 2006
SXSW: Six months of prep and now it’s all over
Well, I thought that went pretty well. Khoi, Liz, Toni and Jason and I sat on our panel this morning, following a rather early breakfast.
As Khoi mentioned in his latest post, I’m pretty relieved it’s all over and I can now move on and enjoy the rest of SXSW.
Liz did a sterling job as a moderator. I mean, she was really, really good in steering the discussion and made sure each of us could have our say.
There were two things I was chuffed about; The room was packed—standing room only—which was great to see for the first panel and I’d like to thank everyone for coming along. The second thing was the questions following the panel discussion. I’d always had an idea that people would either really agree with some of the things we said, or really disagree. And they did, and it was great because of that. Nobody wants to sit in a bland panel, not think of any questions then leave feeling nothing. I’d rather people left feeling really pissed off than feel nothing at all.
The slides will be available soon, as will the podcast. Once they’re up and link them in.
Oh, and that book I was harping about is ‘Penguin by Design: A Cover Story 1935–2005′ by Phil Baines. A stunning book.
Anyway, I’d love to know what you thought if you were there; pissed off or not.
I wasn’t there, but just wanted to also recommend that Penguin book — I mentioned it just last week at my site as a source of design inspiration (along with Chip Kidd’s collection of book covers). I’ll be interested to hear how you referred to it…
I was at the panel discussion today, and I must say, I really enjoyed it. It was interesting to hear people sit down and think and discuss about these issues, which doesn’t happen often in this hurrid world.
Thanks for a great first session.
Great Session, Great discussion and dialogue. Looking forward to the slides. Thanks!
RG
Great panel, thanks.
Of all the panelists on your panel, I most enjoyed what you had to say (not to say the others were bad). My favorite quote was when you asked “when was the last time you felt the same passion for a website as you do for your car”. Paraphrasing, of course, but that was when I said to myself, “oh yeah, I love my car and I’ve never felt the same feeling for any website I’ve ever seen.”
Being self-taught, I wanted to know what I needed to know. Thanks for emphasising the need to communicating meaning and the importance of establishing the brand in the nuances of design.
Great job it was nice to hear an open discussion and what you all thought, whether agreeing or not. First panel I saw and it was a great kick-off.
You guys did a very good job of kicking off the event. Very inspiring — your comments about seeing your brother come out of design school went off well as an example — and it was nice to hear people talking about not letting the “design” melt away in the 2.0 fry pan.
I did have a question but didn’t get to ask it — along the lines of the PENGUIN comparison and that the book covers and the website homepage that were given as examples — contain a much different volume of info. The design of the covers has always touched me because they are stripped down to the bare essentials and for the most part are strong singular works. The site on the other hand has so much more info that must be conveyed. I wanted to ask about dealing with the volume of information that sometimes needs to be presented and how we can work around/within that constraint.
Cheers again on the great job Mark.
I also had the benefit of attending the panel and the discussion was highly captivating. As others have stated, I agree that it was nice to actually have this discussion, especially with the web not really quite ‘there’ yet. Most times it seems we overlook this problem and rather continue our typical approach to design on the web.
Great discussion Mark.
I agree, that was a great way to start off my first SXSW. I can always tell a good panel when I leave the room with more questions in my head than answers.
I had a million things rattling around in there after I left that room. Was there more thought put into those Penguin book covers because the designers knew that their work would be published for a long time, unlike many web people who know their work will be wiped out in a year or less? How lasting is our work on the web, will anyone look back on our work (or will they even be able to?) and derive inspiration like I do from art deco posters? What is the role of the online world in helping teach the print world (like your posts on grid systems)? And on and on and on…
Great job Mark and the entire panel, very well done.
Congrats on the presentation. I must agree — the ideas where half the people strongly agree and the other half stronly disagree are the most fun. :)
Good job.
Steve: I’ve personally had a lot of feedback regarding the Penguin books example (I’m not sure if the other panel members have). It’s not really of a question of amount of information, but rather the presentation of the information which has to be used; small or large.
Donovan: Those are some interesting points. As Jason (or was it Khoi?) pointed out in the panel, there’s a disposable nature to the medium, which in the same sense as some packaging design, could be seen as damaging to the longevity of what we produce. However, hopefully with the maturation of art direction on the web we can hopefully see some thought going into narrative, emotion and storytelling, rather than, as Khoi said, ‘pushing pixels around’.
There’s certainly more to be said on this. I felt like we needed another hour at least!
We got to talk a little afterward, but wanted to again say that your panel was a great kick-off to the conference. I’m guessing at this, but I think the half that really agreed with you are probably people from the traditional (print) background, while the dissenters likely are experienced in interactive design/coding only, or at least primmarily.
I have a question about “Penguin by Design” by Phil Baines: it is just a collection of Penguin covers or the photos are commented in detail (type, grid, color) by the author? Thanks for your tips.
“I feel like we needed another hour at least.”
How about a followup session next year? Continue the discussion and we can see how the medium has grown in the intervening year?
I thought we needed more time because of the breadth of of the topic. Overall, I liked the the panel though. I wish I was a little more ballsy, and asked some questions :-).
I whole heartedly agreed with people on both sides of the argument. So, I left the panel scrathcing my head for a bit. But it’s an important discussion to have.
Hi Mark,
I’m looking for Tschichold’s “Penguin Composition Rules”. Does “Penguin by Design” includes a reprint of this seminal style guide?