The personal disquiet of

Mark Boulton

September 4th, 2007

The Death of Print. Again?

Yester­day saw the launch of Khoi’s and Liz’s fant­astic joint ven­ture in provid­ing a plat­form for short, con­cise design writ­ing: A Brief Mes­sage.

The open­ing piece is by none other than Stevan Heller. It’s a thought-provoking piece, con­cisely writ­ten in under 200 words, and asks the ques­tion ‘Is print dying’? Again. It’s a ques­tion that has been asked many, many more times than ‘Which is best—fixed or fluid?’ 

As Greg points out on his blog, this state­ment of impend­ing doom has been around for ages now. Whilst we are see­ing a shift­ing in con­sump­tion of cer­tain media, such as news, away from the prin­ted ver­sion and onto our screens, I think it’s a stretch to pro­claim that print is breath­ing a dying breath. Take magazines in the UK for example. In some sec­tors of the industry, there has been a massive increase in pro­duc­tion to fuel things like the blos­som­ing celebrity culture.

Fit For Purpose

Okay, so maybe you prefer to read your news online. That’s fine and Steven’s point is a valid one. The con­sump­tion of news is chan­ging and this presents a chal­lenge to the industry as there is a shift from the deliv­ery of that news from one medium to another. How­ever, not all print is news. Per­son­ally, I love to sit down with a good book or to read through some qual­ity art­icles in a magazine. I just don’t do that on the web—the method of engage­ment is com­pletely different. 

Print isn’t dying any­time soon. It will change, and our con­sump­tion of cer­tain media will change as a res­ult, but I ser­i­ously can’t see a whole lot chan­ging in the next twenty years or so. We’ll see. 

An Approach­able Plat­form for Debate

I love the idea of A Brief Mes­sage. Love it. As Khoi writes on his blog, there’s a place for in-depth design writing—such as Design Observer and AIGA—but quite often, the longer and more in-depth these pieces get, the more aca­demic and less approach­able they become. It’s about time there was a plat­form for short, approach­able design com­ment­ary. Hats off guys, you’ve done a great job.

12 Responses to “The Death of Print. Again?”

  1. Régis said on: September 4th, 2007 at 10:34 am

    Dear Mark, I com­pletely agree with you, online read­ing will increase hugely in the near future, because people are more and more con­stantly in a hurry, don’t have time to turn their head from the screen–and of course because the medium won’t be a lim­it­a­tion any­more.

    As a side effect, I really hope that the real value of books and magazines will emerge and that people will con­sider read­ing print as a leis­ure rather than a task. 

    I per­son­naly am mad about (european) comic strips and I would replace any item on my book­shelf for noth­ing else on Earth; this is the same with qual­ity books and magazines.

  2. Søren said on: September 4th, 2007 at 11:06 am

    The real value of print media, as Régis puts it, will be their emo­tion­al­ity. Call it old­skool, but in my opin­ion, reclin­ing with a broad­sheet at the kit­chen table, accom­pan­ied by a cup of cof­fee, still feels more like read­ing news than check­ing a site online. 

    In the long run, prin­ted news will prob­ably lose out against the effi­ciency, inter­activ­ity and top­ic­al­ity of online media; how­ever, I doubt eBooks will push prin­ted books over the side for a while yet. No mat­ter how great they may be, I for one don’t feel any emo­tional ties to books I can­not grasp and feel with my hands.

    Am I too touchy?

  3. Khoi Vinh said on: September 4th, 2007 at 2:35 pm

    Mark, thanks a mil­lion for the kind com­ments on A Brief Mes­sage. It’s very grat­i­fy­ing that it’s received such a warm response from prom­in­ent design­ers like your­self. We hope to run some even more inter­est­ing and thought pro­vok­ing Mes­sages in the future, so stay tuned!

  4. Mark Boulton said on: September 4th, 2007 at 3:38 pm

    Credit where credit’s due, Khoi — it’s a great idea off to a great start. Can’t wait for the next piece.

  5. Josh said on: September 4th, 2007 at 5:42 pm

    I com­pletely agree with Mark. I am rather new to web design and design for that mat­ter and I have a great respect for print des­pite the fact I earn my liv­ing design­ing and build­ing web materials.

    All I know about design came from the mas­ters and they all worked with print. I read equal amounts of inked print and LCD print. I use each dif­fer­ently = well roun­ded mind. 

    That aside, even as tech­no­logy changes and people’s taste change for dif­fer­ent medi­ums, take a step back…be the raven and observe from a far, the per­spect­ive of the ant has its lim­it­a­tions too. 

    Thanks for the chance to comment, 

    Josh

  6. Mike said on: September 5th, 2007 at 2:49 am

    Re:A Brief Message 

    – 

    Am I miss­ing some­thing here?

    Sud­denly con­cise, well writ­ten con­tent is good?

  7. Mark Boulton said on: September 5th, 2007 at 3:18 am

    Mike: I think you might be miss­ing some­thing. My point was that A Brief Mes­sage provides a plat­form for short form design writing. 

    I’m sure you’re aware that quick sound-bites of great design writ­ing has been thin on the ground. Unless of course you shell out on Eye every few months, but even then, the art­icles are get­ting longer and more academic.

  8. Marius Ooms said on: September 5th, 2007 at 4:43 pm

    Just today I thought what shame it would be if I couldn’t read those books/magazines any­more while vis­it­ing my ‘indoor’ out­house. I guess you could use your mobile news reader, but it just wouldn’t feel the same. There’s some­thing about the ivory throne while hold­ing crisp paper. 

    Apart from that, as a designer I have to mix it up and design for print. Purely because I get fed up with semantics, browser issues, column lay­outs, font lim­it­a­tions, small screen res­ol­u­tions, color mis­matches, anti ali­asing, val­id­a­tion, scrip­ter­rors not to men­tion IE head­aches among other things. 

    Print is a design­ers porch of heaven where cre­at­ive free­dom rules. That’s why it will always exist, simply because it is beau­ti­ful and unparalleled.

  9. Shaal said on: September 11th, 2007 at 5:48 pm

    I’ve seen a sim­ilar post on Print by Veerle, i gave my thoughts there and so am i giv­ing it here… The Print industry will never end no mat­ter how big the online read­ers num­ber increases. Its about comfort,ease,etc… You never expect someone to read books,journals,newspapers online even if you have the best of the present­a­tion, the real fun read­ing is hard copy~ As long as people have that in mind the Print industry will live and develop as well~

  10. Régis said on: September 12th, 2007 at 2:02 am

    Shaal, as you poin­ted out, this is a mat­ter of com­fort, that is user exper­i­ence. If one day people feel more com­fort­able read­ing text on screen rather that on paper, they’ll switch and for­get their heavy­weight part­ners in favor of a few fit­ness bits. 

    Clearly, screens have less appeal than hard copy, books carry an emo­tional design that still out­stands any elec­tronic visual device by far.

    My opin­ion (I’m not the only one, respect to who it’s due) is that books are still bet­ter because read­ers use all their phys­ical senses while read­ing, touch­ing sweet grained paper with their fin­gers, smelling its per­fume and hear­ing the noise of pages get­ting turned. These are also the reas­ons why they can become lux­ury (read: rare) objects.

  11. Boris Kraloff said on: September 14th, 2007 at 9:20 am

    There is another thing worth men­tion­ing, it’s not dir­ectly print­ing but still…

    Have you noticed that almost every­one uses digital cam­era now and hardly any­one shows his pic­tures prin­ted? I get it all the time, I visis my friend, they show me pics from a trip to… and the we spend 3 hours watch­ing 4000 snaps taken on that trip. It’s anoy­ing now, if print is dead it’s gonna be unbearable.

    Cheers

  12. links for 2009-11-12 said on: November 12th, 2009 at 4:05 pm

    […] The Death of Print. Again? | Mark Boulton (tags: use­ful resources print blogs art­icles webdiss) […]

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