The personal disquiet of

Mark Boulton

December 16th, 2005

Typeface of the month: Gill Sans

Gill Sans lower case g‘Gill Sans, is he mad?’, I hear you cry. 

Well, Gill Sans — as well as Hel­vetica — are per­haps the two typefaces I use the most. I have a love / hate rela­tion­ship with them both, or rather with par­tic­u­lar weights of both, but they are two typefaces which con­tinue to sur­prise me with their beauty and versatility.

As we’re all prob­ably aware Gill Sans is a pretty stand­ard font these days, used and abused as a res­ult of being part of a default font install­a­tion on cer­tain oper­at­ing sys­tems. Like Times New Roman, a lot of people have become tired of its express­ive curves (yes, that’s right, I did say ‘express­ive’). I’m hop­ing after read­ing this, at the very least, you’ll look upon Gill Sans with fresh eyes.

A bit of history

Image showing Monotype's orginal poster for Gill SansGill Sans was designed by Eric Gill in the 1920’s and issued by Mono­type in 1928 to 1930. Eric Gill stud­ied under the cal­li­grapher and stone­ma­son, Edward John­ston, at the Cent­ral School in Lon­don so there­fore it comes as no sur­prise that Gill Sans is based on his teach­ers typeface for Lon­don Under­ground, John­ston Underground.

Due to it’s legib­il­ity and its ‘Brit­ish­ness’, Gill Sans has been adop­ted by many com­pan­ies and organ­isa­tions as their cor­por­ate typeface. Not­able men­tions are:

Not to men­tion the num­ber of com­pan­ies who have had typefaces designed which have been heav­ily influ­enced by Gill Sans.

The typeface itself and that hor­rible ‘a’

Gill Sans is a beau­ti­fully designed typeface which, unfor­tu­nately, has suffered at the hands of soft­ware, and to a cer­tain extent, its own popularity.

Image showing Gill Sans' basic alphabet

Gill Sans lower case aThe char­ac­ters are hard, sculp­tured forms which clearly show Gill’s edu­ca­tion and artistic roots. There’s the legib­il­ity of a serif face, bal­anced with the author­ity of a sans-serif. Gill Sans can seem friendly in its lighter weights, mak­ing it per­fect for body text, and with its roun­ded let­ter forms and lim­ited adorn­ments, it’s highly legible. The bolder weights are per­fect for dis­play or sig­nage pur­poses, but then there’s that ‘a’.

If there’s one thing about Gill Sans that puts me off is the lower case ‘a’. Just look at it. Top heavy, unbal­anced and well, just weird looking.

Live with Gill Sans for one year

Early on in my col­lege days, when I knew nowt, one of my typo­graphy lec­tur­ers was hav­ing a bit of a rant about typefaces. His main gripe was that with so many fonts at our dis­posal, design­ers and espe­cially stu­dents, are like kids in a candy store and gen­er­ally, he said, it was to the det­ri­ment to the design.

‘Learn to live with a typeface for one or two years, try to use noth­ing else but that face’. You can ima­gine the looks on our faces. How­ever, due to cor­por­ate brand­ing guidelines for the past three years I’ve been in that pos­i­tion in my day job. It was pretty tough to begin with, com­ing from a com­mer­ical com­pany who spe­cial­ised in brand­ing with a ‘new brand, dif­fer­ent typeface this time’ approach. Now, how­ever, I some­times struggle to use dif­fer­ent typefaces when faces like Gill Sans and Hel­vetica answer the design prob­lems so elegantly.

To wrap up. Clas­sic typeface — over­used and mis­un­der­stood — but next time you need to design a form, sig­nage, or need to com­mu­nic­ate some­thing which is quintasen­tially Brit­ish, then spare a thought for Gill Sans. 7 out of 10. (it would be 8, but that ‘a’…)

38 Responses to “Typeface of the month: Gill Sans”

  1. Richard Earney said on: December 16th, 2005 at 2:08 pm

    I love Gill Sans Light but as it gets heav­ier I like it less. 

    But over­all it is eleg­ant and is very Eng­lish and its dis­tant cousin John­ston can be seen every day on the Tube!

  2. Graham Sanders said on: December 16th, 2005 at 2:21 pm

    How could you!!! 

    Gill Sans must be one of the unver­sat­ile fonts available. 

    ? Gill Sans Light is nice and the only weight worth using

    ? Gill Sans Reg­u­lar = hardly any dif­fer­ence from Light

    ? Gill­S­ans Bold is just ugly

    ? Gill Sans Extra­Bold just gives me nightmares! 

    and I’m not going to even men­tion the italic ver­sion as the ‘a’ just completley 

    5 out of 10 

    Bet­ter san serif fonts include:

    ? Frank­lin Gothic

    ? Fru­ti­ger

    ? Futura

    ? Hel­vetica

    ? Din

    ? Profile

  3. Mark Boulton said on: December 16th, 2005 at 2:50 pm

    Gra­ham — Ah, like I said, try and live with it for a year or so. I’d have to dis­agree with your choices though.

    Although the list you provided is indeed packed with beau­ti­ful sans-serif faces I wouldn’t deem any of them ‘bet­ter’. Why? Well call­ing some­thing bet­ter than another implies a pur­pose — bet­ter at what? Being a font? Being more beau­ti­ful? More legible?

  4. Jason Santa Maria said on: December 16th, 2005 at 3:06 pm

    As much of a looney toon as Eric Gill was, he knew type. Gill Sans is a big favor­ite of mine as well. I can’t seem to find any visu­als at the moment, but I believe I read (and saw) in Gill’s essay on typo­graphy that he ori­gin­ally inten­ded for Gill Sans to be much dif­fer­ent than where it ended up. Before, it was much more rigidly geometrical?at the expense of legib­il­ity. I will see if I can track down that image.

  5. humbug said on: December 16th, 2005 at 3:24 pm

    It should be noted that gills sans takes its form in a large part from the earlier human­ist forms along with the more mod­ern geo­met­ric forms –it is this mix of his­tory and mod­ern­ity that is just one of the many reas­ons that makes gill so spe­cial in many peoples hearts. 

    As the list above con­tains only grot­esque and geo­met­ric typefaces, it would be wrong to simply label them as ‘bet­ter’ than gill, as they have highly dif­fer­ant philo­soph­ical ori­gins behind their cre­ation. –Which might lead one to the con­clu­sion that gills thoughts on design were of a far higher order than that of the rel­at­ively simplistic mod­ern­ist dreams. 

    It should also be noted just how influ­en­tial the italic faces were on later type design. Simply revelatory! 

    –I’d say ‘typeface of the month’ isn’t a title that works par­tic­u­larly well with the nature of these posts. A brief his­tory or intro­duc­tion would per­haps be bet­ter, i don’t know… –Month gives a par­tic­u­lary fash­ion­able feel to the text, but then i have to offer some cri­ti­cism of your blog ;-) 

    Hope your heal­ing well mr b

  6. Marco said on: December 16th, 2005 at 3:30 pm

    I believe I’ve heard that the ori­ginal Roman weight is the only true Gill ori­ginal — the rest were cre­ated later by others. 

    I too have had to use Gill for the last 3 years for a cor­por­ate iden­tity. You get used to it. 

    I think Extra Bold was cre­ated via cheap drugs.

  7. inoodle said on: December 16th, 2005 at 4:30 pm

    Inter­est­ing thought that — stay­ing with one font for a year. Prob­ably very good advice for design novices (such as myself). 

    hum­bug: Did you copy that out of a text book ? :) And am I the only one who hasn’t read it! hehehe

    Cen­tury Gothic any­one ? as seen at…

  8. brad said on: December 16th, 2005 at 4:30 pm

    Speak­ing of Eric Gill, I have an unex­plic­able love for his Joanna, which he used in his fam­ous Essay on Typography. 

    Mark, I love read­ing your little essays here, you’re an excel­lent writer. The editor in me (it’s my job) is forced to point out many errant apo­strophes in this post, how­ever. The best way to keep “its” versus “it’s” sor­ted in one’s mind is to remem­ber that “it’s” trans­lates to “it is,” and also to remem­ber that the pos­sess­ive “its” is par­al­lel to the pos­sess­ive “his” and “hers” and like them does not use an apo­strophe. I did once encounter an editor who changed all my “hers” to “her’s” but not for long ;-)

    Sorry to be nitpicky.

  9. Mark Boulton said on: December 16th, 2005 at 4:51 pm

    hum­bug — Typeface of the Month was used simply to give an indic­a­tion to the pub­lish­ing sched­ule. You are right though, maybe it gives a undesir­able fash­ion­able angle to post. Oh, and I’m heal­ing up just nicely thank you :) 

    brad — Bloody apostophes, I really do have a prob­lem with them. nightschool for me I think… ;)

  10. Dan Mall said on: December 16th, 2005 at 5:08 pm

    I too have a love hate rela­tion­ship with Gill Sans. As a per­sonal pref­er­ence, it has some quirks that don’t appeal to me, such as how far the leg on the “R” extends, but that isn’t to dis­credit Eric Gill’s extraordin­ary abil­ity to cre­ate typefaces. 

    Some­time a face is just appro­pri­ate for a situ­ation, no mat­ter how much you don’t want to use it. That’s the prob­lem I con­stantly have with Gill Sans. :)

  11. Terry Tolleson said on: December 16th, 2005 at 5:46 pm

    Little trivia: Edward Tufte uses Gill Sans as the dis­play font for the cover of ?Visual Explan­a­tions?, all about his web­site as well as sprinkled through­out the interior of the books. 

    I use Gill Sans, most not­ably, when I am dis­play­ing empirical/numerical data. I have used it for this pur­pose on a num­ber of pro­jects (includ­ing mini-annual reports and the like). It is a good work horse and not a bad sans for the job. 

    PS: How do you guys get those kewl logos/avatars next to your name?s? I usu­ally just see Mark?s up there and thought it was a ?owner of the site? thing. Then I see JSM?s and am des­par­ate to paste my own in there.

  12. Marco said on: December 16th, 2005 at 5:49 pm

    Kewl avatars?

    http://www.gravatar.com/

    Apparently.

  13. Mark Boulton said on: December 16th, 2005 at 5:49 pm

    Terry — It’s a Gravatar — you can get them at gravatar.com :)

  14. humbug said on: December 16th, 2005 at 6:16 pm

    Glad to here your on the mend, 

    –its not that i think there is any­thing impli­citly wrong with being fash­ion­able you under­stand, but i thought you were per­haps explor­ing some­thing else in rela­tion to your choices thus far. Per­haps i was tak­ing the title a little too lit­er­ately –I cer­tainly for one hope that Gill gets some use into ‘06 and beyond!

  15. Kim Siever said on: December 16th, 2005 at 6:48 pm

    I know where you’re com­ing from on the work-with-t-for-a-year thing. Here at the Uni­ver­sity of Leth­bridge, their font of choice is Fru­ti­ger and as a res­ult, I have grown to love it. In fact, it has become my favour­ite, but I still love posts like these because they help me to appre­ci­ate beau­ti­ful typefaces.

  16. quis said on: December 16th, 2005 at 6:58 pm

    I’m suprised you (and other com­menters) didn’t make more of the italic. In my mind one of the best italic ver­sions of a sans-serif around. Gotta love that lower­case italic “p”…

  17. Derren Wilson said on: December 17th, 2005 at 11:55 am

    Do you remem­ber when the UK Radio Times (TV list­ings) was in Gill Sans?  The extra­bold always looked really clunky. 

    Work­ing at a Uni­ver­sity I have access to lots of typo­graphy books — I’m just read­ing Anthony Froshaug by Robin Kinross (Hyphen Press), and in there is a Gill Sans with an altern­ate, open, ‘a’ and ‘g’ — page 78.

    The altern­ates were drawn by Gill for Mono­type and issued in the 30s as hot metal, accord­ing to Froshaug. The closest thing I can find on the Mono­type site is Gill Sans School­book — I tried a sample and it looks quite close to the examples in the Froshaug book, which are admit­tedly about 2 inches across.

  18. Florian said on: December 17th, 2005 at 12:08 pm

    I do agree with your typo­graphy lec­turer, although it reminds me of a story by type designer James Gog­gin aka Prac­tise, explain­ing the his­tory of his Cour­ier Sans. It shows that such restrict­ing rules can lead to new cre­ativ­ity, too.

    :)

    Cour­ier Sans was ori­gin­ally designed in 1994 dur­ing the first year of my graphic design degree in order to cir­cum­vent the college?s tyr­an­nical ?Cour­ier Only? rule of their pseudo-Basel ?basic typo­graphy? exer­cises. By tak­ing the gen­eric Macin­tosh sys­tem font and cut­ting off all the serifs, a pleas­antly anonym­ous and func­tional, yet some­how styl­ish sans serif was cre­ated. I received a 3rd for the exer­cise, but was able to refute accus­a­tions of rule-breaking with the answer: ?Ah, but you see: it?s Cour­ier SANS!??

  19. ConnyLo said on: December 17th, 2005 at 4:19 pm

    The Gill reg­u­lar seems to be to heavy for nor­mal use. So I do not use Gill, because of its dark look. Also the most Gill Fam­il­ies have no har­monic weights. Only the Ber­thold fam­ily seems to be good in all weights. 

    For nor­mal use I recently dis­cover the Gill reg­u­lar on board of Apple OS X (Tiger). This seems to be the right weight for all pur­poses in nor­mal copy. But it is a Truetype at all.

  20. Allan White said on: December 17th, 2005 at 9:54 pm

    Gah! I’ve detested Gill Sans since school. Ear­ney above has a point about the lighter weights — the light weights don’t look so bad. 

    As a Yank, I had not con­sidered “Brit­ish­ness” as an attrib­ute — some­thing to con­sider over a cuppa Tetley. =)

  21. Graham Sanders said on: December 18th, 2005 at 11:51 am

    I think your time at Peter Gill and the BBC have clouded your judge­ment Mark. 

    I’m afraid I’ll have to agree to dis­agree with you on this one.

  22. Stephen said on: December 19th, 2005 at 12:10 pm

    You men­tion that the typeface is used by the BBC and the Church of Eng­land. But for me, its most strik­ing use has been by Pen­guin Books, who have used it since they pub­lished their first ten titles in 1935. Phil Baines charts Penguin’s design and use of typefaces in his excel­lent book, Pen­guin by Design.

  23. Erwin Heiser said on: December 19th, 2005 at 12:28 pm

    Gill Sans rules, espe­cially GS Light. Nuff said.

  24. Caleb said on: December 19th, 2005 at 11:16 pm

    They typeface you use should reflect the cli­ent or pro­ject you are using it for. I like your candy store illus­tra­tion, but with most kids I know, they are always drawn to she same candy every time. The fact of the mat­ter is that dif­fer­ent fonts are needed to com­mu­nic­ate vari­ous mes­sages. We should not use a font just because it looks nice. The font may not be the mes­sage a cli­ent really wants to be sending.

  25. Mark Boulton said on: December 20th, 2005 at 1:28 pm

    Caleb — You’re abso­lutely right, I hope I wasn’t imply­ing that in the post. The com­mu­nic­a­tion val­ues of a typeface are essen­tial in cre­at­ing a suc­ces­ful design. 

    How­ever, some typo­graphic design­ers would argue that you only need a hand­ful of fonts. Coupled with the skill of the designer, this hand­ful of fonts would be appro­pri­ate for the major­ity of work. Some typo­graphic design­ers would totally dis­agree with this though — <cite>Eric Spiekermann</cite> for one has said some­thing along the lines of <q>“well, you would just have three ties now would you”</q>.

    He’s got a point.

  26. Karmadude said on: December 21st, 2005 at 12:22 am

    I’m a fan of Gill Sans too, but going a year with one font, that I have to try!

  27. Graham Sanders said on: December 21st, 2005 at 1:57 pm

    Erik Spieker­mann is speak­ing at One Fri­day 24 Novem­ber, Prince Charles Cinema, London 

    http://www.onefriday.co.uk

  28. Stephen said on: December 21st, 2005 at 8:25 pm

    I’d com­pletely agree about only using a hand­ful of fonts. For me Erik Spiekermann’s quote is of tar­get. I have a large num­ber of ties, but ties are super­flu­ous dec­or­a­tion and a suit looks fine without them. It’s more a mat­ter of how many suits I have — and that’s a handful.

  29. Steven said on: December 22nd, 2005 at 2:34 am

    What Oper­at­ing Sys­tems is Gills Sans stand­ard on? 

    I use Gill Sans MT to draft my let­ters as I can read it nicely!

  30. Allan White said on: December 22nd, 2005 at 2:38 am

    One other way I like to think about type is a par­tic­u­lar face’s “voice”. Is it aggress­ive? Calm? Com­plex or bru­tish? Loud or soft? Girly or masculine?

    I try to visu­al­ize what a font “sounds” like some­times when try­ing to choose. That “voice” can change again in vari­ous sizes and contexts.

  31. Jeff Croft said on: December 23rd, 2005 at 6:42 pm

    I adore Gill Sans for almost any use in it’s lighter weights. How­ever, the bolder vari­ants feel sort of cartoon-ish to me, and I gen­er­ally don’t like them. They can be appro­pri­ate for cer­tain uses, but I feel like the bolder weights of Gill Sans keep it from being a great all-around font that can be used in amost any circumstance. 

    Still, I’m a fan. :)

  32. Clive said on: December 25th, 2005 at 5:40 am

    Um, One Fri­day is actu­ally on 24 *Feb­ru­ary* 2006. 

    But, back on topic — Gill Sans is one of the defin­ing typefaces of the 20th cen­tury, and I think the ?a? is fant­astic, as is the lower­case ?r?. 

    The thing about Gill that sets it apart from many of its con­tem­por­ar­ies is that it is a human­ist sans serif, and draws on Roman inscrip­tional forms too ? it wasn?t until Frutiger?s eponym­ous face in the 70s that someone could have claimed to have brought forth a face of the same cal­ibre, and a human­ist sans too. 

    Much of the really good type design of the 90s and early 21st cen­tury draws on these two ground­break­ing faces, and argu­ably we would not have seen them otherwise.

  33. Simon said on: January 5th, 2006 at 3:22 pm

    It’s a really inter­est­ing dis­cus­sion! I’m echo­ing a point that was raised eailer by a few people, it’s one of my favour­ite fonts (I have a clutch of 5 of 6 fonts that I always tend to use because they’re so ver­sat­ile but have a slight personality/edge to them), but I wouldn’t dream of using any weight heav­ier than reg­u­lar — it’s as if the bold/extra bold are entirely dif­fer­ent faces alto­gether. The light weight is incred­ible, though.

    Gill Sans is begg­ging for a redraw to address the bold prob­lem — it’s amaz­ing that it hasn’t happened; a foundry should step in and cre­ate a usable Gill Sans fam­ily with depth. .. 

    Thanks Mark, I never had a prob­lem with the l/c a before. That’s going to bug me from now on!

  34. david Ford said on: January 5th, 2006 at 4:43 pm

    I agree with the love/hate rela­tion­ship. I hate using them as they are every­where but usu­ally love the pieces once they’re fin­ished. I have also loved pieces straight away only to ask upon fur­ther inspec­tion… wait a minute is that gill sans.…? huh… looks pretty good. Didn’t see that com­ing. Any­way, cool site. To quote the gov­ernator of Cali­for­nia, “I’ll be back.”

  35. Thomas Smith said on: January 9th, 2006 at 2:14 am

    I love Gill Sans myself, but I agree that its heav­ier weights are ter­rible. I’d kill for a nice bold, and doubly so for a demi. Wasn’t Mono­type or someone releas­ing a Pro ver­sion? Prob­ably just an Open­type ver­sion of the exist­ing faces, though.

  36. Erik V. said on: January 19th, 2006 at 5:52 pm

    I just put together some pro­mo­tional mater­i­als with Gill Sans as the main font; I?m more than happy with the results. 

    It works (at least to my eye) very well as a con­trast to Hoe­fler Text. But Gill?s italic cap­ital C looks like it?s about to roll to the right!

  37. Johnny Bacardi said on: January 20th, 2006 at 2:25 am

    I’ll always asso­ci­ate Gill Sans with Paul McCart­ney; most of his 70’s solo albums (and Wings albums, too) spor­ted the font for lyr­ics, cred­its, and so on.

    As a designer, I don’t care to use it a lot– it looks kinda under­nour­ished in cer­tain lay­outs sometimes…

  38. scott romack aka shaggy said on: February 3rd, 2006 at 4:31 am

    I love gill sans. and hel­vetica. you keep on man.

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