Journal

Typeface of the month: Mrs Eaves

  • Posted on: November 04, 2005
  • In: Typography
  • Comments closed

This is something I've been meaning to do for a while now. Every month, from now on, there will be a typeface of the month. They'll be chosen by me because either I like them, they're new, they're classics or I hate them. Should be fun. So, first up is quite possibly my favourite serif typeface: Mrs Eaves, designed by Zuzana Licko for the Emigr? Type Foundry.

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Mrs Eaves is a revival typeface, a recreation of a classic, in this case Baskerville. Baskerville is a great typeface, although criticised, like a lot of serif faces designed at that time, for being too sterile - too hard. this, I feel, was a reaction to the poor printing processes and paper of the time. Times Roman (not 'New Roman') for example has hard serifs to allow for bleed onto poor qulity paper, therefore softening the serifs. Baskerville is no different in this respect. So, when Zuzana Licko set out to create a typeface inspired by Baskerville her main objective was to create a softer, more open typeface.

An aspect of Baskerville's type that I intended to retain is that of overall openness and lightness. To achieve this while reducing contrast, I have given the lower case characters a wider proportion. In order to avoid increasing the set-width, I reduced the x-height, relative to the cap-height. Consequently, Mrs Eaves has the appearance of setting about one point size smaller than the average typeface in lower case text sizes.

I think she achieved this and to my eye, a more feminine looking typeface (maybe I'm being influenced by the name there?). Mrs Eaves, when set in a large amount of body copy, is incredibly legible but, when compared to similar typefaces such as Caslon or Garamond, there is a feeling of lightness to the page, rather than the heavy appearance of the aforementioned typefaces.

Ligatures? Oh yes!

What makes Mrs Eaves stand head and shoulders above the rest is the Ligature Set available.

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Mrs Eaves ligatures look superb when set at small or large sizes, either as body copy or headlines. they really add something very distinctive. Unfortunately, Mrs Eaves suffered the same fate in the late 1990's as Template Gothic did in the early 1990's - chronic, and often inappropriate, overuse. Shame really. I never stopped using it though - I even used it for my wedding invitations!

So, there we have it. A classic revival with some lovely ligatures. 8 out of 10.

Comments

Mrs. Eaves was an instant favorite from the first moment I saw it. It never leaves my font folder. It has become one of those trusted fonts that I use to set many things, even if just for mocking purposes.

Jason Santa Maria's Gravatar

Jason Santa Maria
Fri 4th Nov 2005
at 3:45 pm

Nice review; I’ll be looking forward to more of these. And did you forget about Blur? ;)

Charles M. Gerungan's Gravatar

Charles M. Gerungan
Fri 4th Nov 2005
at 4:25 pm

Mrs. Eaves, ooo. Mark, I concur with all you have said. Those ligatures, the overuse and indeed using it on my wedding invite (yep, me too).

Matt Coyne's Gravatar

Matt Coyne
Fri 4th Nov 2005
at 4:51 pm

In regards to the “feminine” look, isn’t the name allowed to provoke that thought? Thus influencing, or re-inforcing feminine use of the font and establishing it as a more feminine looking font by it’s use and context?

Interesting thoughts though.

JohnO's Gravatar

JohnO
Fri 4th Nov 2005
at 4:52 pm

Yeah, Mrs. Eaves did become very ubiquitous very quickly, and with good reason. It is simply at the top of the heap of modern serif text faces. I still get the Pixies’ “Mr. Grieves” stuck in my head when I see the name Mrs. Eaves. :)

Rob Weychert's Gravatar

Rob Weychert
Fri 4th Nov 2005
at 10:03 pm

Beautiful typeface and great narrative. Looking forward to next months already :)

Steve Williams's Gravatar

Steve Williams
Fri 4th Nov 2005
at 10:30 pm

I’ve been a fan of Mrs. Eaves for quite some time now.  I’ve used it on websites and concert posters, and you’re not the only one who used it on their wedding pieces.

Jason's Gravatar

Jason
Fri 4th Nov 2005
at 10:41 pm

Ever since it was released I’ve had a hard time getting away from using it and have bought it for every office that I have worked for. I’m curious, though… and maybe for a bit of fun… what’s the strangest context you have seen it used in?

Chris Grimley's Gravatar

Chris Grimley
Fri 4th Nov 2005
at 10:42 pm

I’m a big fan of Mrs. Eaves. I tried today in a weblog template (in the header image). It works better on text than Zuzana’s another revival (Filosofia).
The origin of its name is interesting.

Matias's Gravatar

Matias
Sat 5th Nov 2005
at 5:20 am

Veyr nice, Mark. Thanks for showing this type.

Kim Siever's Gravatar

Kim Siever
Mon 7th Nov 2005
at 6:06 pm

I, too, used it for my wedding invitations, specifically because of the wonderful ligatures.  Definitely a classic.

Kia's Gravatar

Kia
Mon 7th Nov 2005
at 9:49 pm

Great item Mark. I’m already looking forward to the next one.

One thing though, I guess it would be nice to see some examples of the type used in real life by (famous) designers. Would be nice in my opinion. Just my 2 cents.

Bertje's Gravatar

Bertje
Wed 9th Nov 2005
at 12:41 pm

That’s a thought Bertje…

Mark Boulton's Gravatar

Mark Boulton
Wed 9th Nov 2005
at 4:30 pm

About time ! I teach in Further Education, and find that when the students come to me there is an obvious lack in understanding of the formal elements, I will be including in future lesson plans the underpinning knowledge, starting with divine proportion, which is the key to good design.

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Kim Minshull
Sun 1st Jan 2006
at 11:23 am

I have been looking for a site like this for a long time, friendly, useful, insiteful. Thanks for making my redesign process so much easier!

Apple.

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Apple
Mon 30th Jan 2006
at 6:41 pm

Commenting is not available in this section entry.

A picture of Mark BoultonI'm a graphic designer from near Cardiff in the UK. I've been a designer for over ten years now and primarily work on the web. I'm still partial to a bit of print every now and then though. I used to work for Agency.com in London as an Art Director before working as a Senior Designer for the BBC in sunny Cardiff. This was all before I took leave of my senses and formed my own design consultancy, Mark Boulton Design Ltd.

I've got a thing about grids and typography and occasionally ramble on about them to anyone who will listen.

If you're after simple, clean and effective web design; let me know.