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	<title>Comments on: What makes a good business card?</title>
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	<description>The Personal Disquiet of Mark Boulton</description>
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		<title>By: What makes a good business card? &#124; David Airey, graphic designer</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-5323</link>
		<dc:creator>What makes a good business card? &#124; David Airey, graphic designer</dc:creator>
		<pubDate>Wed, 28 Dec 2011 10:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-5323</guid>
		<description>[...] Boulton was recently asked, &#8220;What makes a good business card?&#8221; and he wasn&#8217;t so sure about his response. His readers make some interesting points in [...]</description>
		<content:encoded><![CDATA[<p>[...] Boulton was recently asked, &#8220;What makes a good business card?&#8221; and he wasn&#8217;t so sure about his response. His readers make some interesting points in [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Big Dog</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1445</link>
		<dc:creator>Big Dog</dc:creator>
		<pubDate>Wed, 01 Mar 2006 12:10:11 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1445</guid>
		<description>&lt;p&gt;To do it right today, it must look Web 2.0! :)
&lt;/p&gt;
&lt;p&gt;
I find the best cards are those that simply stand out - usually those are bold but simple.
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>To do it right today, it must look Web 2.0! :)
</p>
<p>
I find the best cards are those that simply stand out &#8211; usually those are bold but simple.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Maria P</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1448</link>
		<dc:creator>Maria P</dc:creator>
		<pubDate>Fri, 17 Feb 2006 19:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1448</guid>
		<description>&lt;p&gt;Yes, that&#8217;s right Markboulton!
&lt;/p&gt;
&lt;p&gt;
I was referring to that quote and It was just to comment that the typefaces market is overload with  sometimes not-so-nice, not-readables-at-all typefaces.... and who need them when we got Gill Sans
&lt;/p&gt;
&lt;p&gt;

I wonder if there is out there any typeface call Heavy Oblique Sock ... or Tie New Roman ....
&lt;/p&gt;
&lt;p&gt;
:-&#123;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Yes, that&#8217;s right Markboulton!
</p>
<p>
I was referring to that quote and It was just to comment that the typefaces market is overload with  sometimes not-so-nice, not-readables-at-all typefaces&#8230;. and who need them when we got Gill Sans
</p>
<p>I wonder if there is out there any typeface call Heavy Oblique Sock &#8230; or Tie New Roman &#8230;.
</p>
<p>
:-&#123;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mark Boulton</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1447</link>
		<dc:creator>Mark Boulton</dc:creator>
		<pubDate>Fri, 17 Feb 2006 19:07:34 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1447</guid>
		<description>&lt;p&gt;Graham, I think Maria was referring to the quote from Erik Spiekermann.
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Graham, I think Maria was referring to the quote from Erik Spiekermann.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Graham Sanders</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1446</link>
		<dc:creator>Graham Sanders</dc:creator>
		<pubDate>Fri, 17 Feb 2006 07:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1446</guid>
		<description>&lt;p&gt;When was Gill Sans a tie?
&lt;/p&gt;
&lt;p&gt;
Is Futura a sock then?
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>When was Gill Sans a tie?
</p>
<p>
Is Futura a sock then?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Maria P</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1449</link>
		<dc:creator>Maria P</dc:creator>
		<pubDate>Wed, 15 Feb 2006 19:23:10 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1449</guid>
		<description>&lt;p&gt;Like so many things around in live to make a business card is a matter of SIZE. Someone talk me once that any design the  will look good if you blow it up to A1 and step back a few steps.
&lt;br /&gt;

The thing with business cards is how small and restricted space you got to say quiet a few things.
&lt;br /&gt;
To me function is form so the most impotant things would be to DELIVER THE MESSAGE.
&lt;br /&gt;
Forget about flashy, bashy, mashy expirable design. Rely on type.
&lt;br /&gt;
For many of us doing web design size is the challenge. 1px can make a difference. A business card looks like a football ground to  me since I&#8217;m in this industry and it&#8217;s problaby one of the most fun projects you can get.
&lt;br /&gt;
NO?
&lt;/p&gt;
&lt;p&gt;
PS: Ahh about the blog on Gill Sans.... sorry to get back to this&#8230; is not how many ties you could have in ours days but about how many you ties you NEED in our days.
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Like so many things around in live to make a business card is a matter of SIZE. Someone talk me once that any design the  will look good if you blow it up to A1 and step back a few steps.<br />
</p>
<p>The thing with business cards is how small and restricted space you got to say quiet a few things.<br />
<br />
To me function is form so the most impotant things would be to DELIVER THE MESSAGE.<br />
<br />
Forget about flashy, bashy, mashy expirable design. Rely on type.<br />
<br />
For many of us doing web design size is the challenge. 1px can make a difference. A business card looks like a football ground to  me since I&#8217;m in this industry and it&#8217;s problaby one of the most fun projects you can get.<br />
<br />
NO?
</p>
<p>
PS: Ahh about the blog on Gill Sans&#8230;. sorry to get back to this&#8230; is not how many ties you could have in ours days but about how many you ties you NEED in our days.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Graham Sanders</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1451</link>
		<dc:creator>Graham Sanders</dc:creator>
		<pubDate>Sat, 11 Feb 2006 07:47:59 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1451</guid>
		<description>&lt;p&gt;Useful inspiration:
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://www.amazon.co.uk/exec/obidos/ASIN/1856693864&quot; rel=&quot;nofollow&quot;&gt;http://www.amazon.co.uk/exec/obidos/ASIN/1856693864&lt;/a&gt;
&lt;br /&gt;
(i own this book it&#8217;s great. Tip never buy from Magma as it&#8217;s ?19.95 there and only ?13.16 in Amazon)
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://www.method.com&quot; rel=&quot;nofollow&quot;&gt;http://www.method.com&lt;/a&gt;
&lt;br /&gt;
work &gt; brand and identity

&lt;/p&gt;
&lt;p&gt;
Whatever you design for a business card must be thought out for future applications as it has to be used in a consistent manner on other media, be it print or digiatl.
&lt;/p&gt;
&lt;p&gt;
Alot so called &#8216;designers&#8217; forget this but heh that&#8217;s the problem nowadays as anyone who can create a website automatically thinks they can design for print and sad though it may be the examples in this thread show this inability.
&lt;/p&gt;
&lt;p&gt;
......
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Useful inspiration:
</p>
<p>
<a href="http://www.amazon.co.uk/exec/obidos/ASIN/1856693864" rel="nofollow">http://www.amazon.co.uk/exec/obidos/ASIN/1856693864</a><br />
<br />
(i own this book it&#8217;s great. Tip never buy from Magma as it&#8217;s ?19.95 there and only ?13.16 in Amazon)
</p>
<p>
<a href="http://www.method.com" rel="nofollow">http://www.method.com</a><br />
<br />
work &gt; brand and identity</p>
<p>
Whatever you design for a business card must be thought out for future applications as it has to be used in a consistent manner on other media, be it print or digiatl.
</p>
<p>
Alot so called &#8216;designers&#8217; forget this but heh that&#8217;s the problem nowadays as anyone who can create a website automatically thinks they can design for print and sad though it may be the examples in this thread show this inability.
</p>
<p>
&#8230;&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Graham Sanders</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1450</link>
		<dc:creator>Graham Sanders</dc:creator>
		<pubDate>Sat, 11 Feb 2006 07:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1450</guid>
		<description>&lt;p&gt;It&#8217;s simple as these 2 words
&lt;/p&gt;
&lt;p&gt;
effective communication
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It&#8217;s simple as these 2 words
</p>
<p>
effective communication</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: h3</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1454</link>
		<dc:creator>h3</dc:creator>
		<pubDate>Mon, 06 Feb 2006 02:58:35 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1454</guid>
		<description>&lt;p&gt;My 2?
&lt;/p&gt;
&lt;p&gt;
A good business card is a card that reflect well the corporate identity of the company while giving quick and easy access of the contact informations.
&lt;/p&gt;
&lt;p&gt;
The first goal of a business card is to give someone &lt;em&gt;informations&lt;/em&gt; about yourself or your business so that he can contact you back when he&#8217;ll need it.
&lt;/p&gt;
&lt;p&gt;
So a good business card should anwser at least those questions:
&lt;/p&gt;

&lt;p&gt;
1 - who the hell gave me that business card (person or business)
&lt;br /&gt;
2 - what kind of services can I expect to find from that business
&lt;br /&gt;
3 - how can i contact them
&lt;/p&gt;
&lt;p&gt;
The rest is just about creativity and should be evaluated on a case per case basis.
&lt;/p&gt;
&lt;p&gt;
But still, there is some good and bad ideas when creating a business card.
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;BAD&lt;/strong&gt;
&lt;br /&gt;

- non standard formats: clients tend to trash them more quickly since most of them won&#8217;t fit in their wallet or where they usually put them.
&lt;br /&gt;
- your special of the month: putting sales informations is generally a very bad idea since the prices or stocks tend to changes AND it is way beyond the utility of a business card. The one who should be selling is the one that gives the card and gets the calls, not the business card.
&lt;br /&gt;
- extravagant and flashy designs:
&lt;br /&gt;
Ok, in some situation it can be good (like if your corporate identity is too), but most of the time, visuals effect compete with the information.
&lt;/p&gt;
&lt;p&gt;
&lt;strong&gt;GOOD&lt;/strong&gt;
&lt;br /&gt;
- rounded corners looks good longer.
&lt;br /&gt;
- mat laminage don&#8217;t tend to leave

&lt;br /&gt;
fat fingerprints.
&lt;br /&gt;
- A clever design with quality materials often reflect an healty and serious company.
&lt;br /&gt;
- To much information: if you have to much to say, make a web site and put the url on your card, if the client really want more informations, he will find it.. or call you.
&lt;/p&gt;
&lt;p&gt;
cheers
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>My 2?
</p>
<p>
A good business card is a card that reflect well the corporate identity of the company while giving quick and easy access of the contact informations.
</p>
<p>
The first goal of a business card is to give someone <em>informations</em> about yourself or your business so that he can contact you back when he&#8217;ll need it.
</p>
<p>
So a good business card should anwser at least those questions:
</p>
<p>
1 &#8211; who the hell gave me that business card (person or business)<br />
<br />
2 &#8211; what kind of services can I expect to find from that business<br />
<br />
3 &#8211; how can i contact them
</p>
<p>
The rest is just about creativity and should be evaluated on a case per case basis.
</p>
<p>
But still, there is some good and bad ideas when creating a business card.
</p>
<p>
<strong>BAD</strong><br />
</p>
<p>- non standard formats: clients tend to trash them more quickly since most of them won&#8217;t fit in their wallet or where they usually put them.<br />
<br />
- your special of the month: putting sales informations is generally a very bad idea since the prices or stocks tend to changes AND it is way beyond the utility of a business card. The one who should be selling is the one that gives the card and gets the calls, not the business card.<br />
<br />
- extravagant and flashy designs:<br />
<br />
Ok, in some situation it can be good (like if your corporate identity is too), but most of the time, visuals effect compete with the information.
</p>
<p>
<strong>GOOD</strong><br />
<br />
- rounded corners looks good longer.<br />
<br />
- mat laminage don&#8217;t tend to leave</p>
<p>
fat fingerprints.<br />
<br />
- A clever design with quality materials often reflect an healty and serious company.<br />
<br />
- To much information: if you have to much to say, make a web site and put the url on your card, if the client really want more informations, he will find it.. or call you.
</p>
<p>
cheers</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Veerle Pieters</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1453</link>
		<dc:creator>Veerle Pieters</dc:creator>
		<pubDate>Fri, 03 Feb 2006 19:08:29 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1453</guid>
		<description>&lt;p&gt;It&#8217;s hard to explain what makes a good business card. The very first thing that comes to mind is that it has to look professional and that it must reflect the company image. Try to go for clearness and other then that play with some graphical elements like &lt;a href=&quot;http://www.flickr.com/photos/veerles-blog/11010070/in/set-271051/&quot; rel=&quot;nofollow&quot;&gt;I did on mine&lt;/a&gt; with the speech bubble thingie. But it all depends on what kind of business you are dealing with, there isn&#8217;t a one trick fits all approach I think.

&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It&#8217;s hard to explain what makes a good business card. The very first thing that comes to mind is that it has to look professional and that it must reflect the company image. Try to go for clearness and other then that play with some graphical elements like <a href="http://www.flickr.com/photos/veerles-blog/11010070/in/set-271051/" rel="nofollow">I did on mine</a> with the speech bubble thingie. But it all depends on what kind of business you are dealing with, there isn&#8217;t a one trick fits all approach I think.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Kyle</title>
		<link>http://www.markboulton.co.uk/journal/comments/what-makes-a-good-business-card#comment-1452</link>
		<dc:creator>Kyle</dc:creator>
		<pubDate>Fri, 03 Feb 2006 13:12:30 +0000</pubDate>
		<guid isPermaLink="false">http://wordpress.markboultondesignhosting.com/2006/02/what-makes-a-good-business-card/#comment-1452</guid>
		<description>&lt;p&gt;I&#8217;ve always been fond of the business cards that the guys at Bright Corner designed.&#160; Memorable, unique, and allows for that critical space to writeon.
&lt;/p&gt;
&lt;p&gt;
&lt;a href=&quot;http://www.garrettdimon.com/archives/down-with-titles&quot; rel=&quot;nofollow&quot;&gt;http://www.garrettdimon.com/archives/down-with-titles&lt;/a&gt;
&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always been fond of the business cards that the guys at Bright Corner designed.&nbsp; Memorable, unique, and allows for that critical space to writeon.
</p>
<p>
<a href="http://www.garrettdimon.com/archives/down-with-titles" rel="nofollow">http://www.garrettdimon.com/archives/down-with-titles</a></p>
]]></content:encoded>
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