The Personal Disquiet of

Mark Boulton

What makes a good business card?

– February 1st, 2006 –

I’ve just been asked this question by a client and I’m not so sure my answer was right.

I said, ‘A good business card identifies a person with a product, brand (and/or) company and gives the contact details for that person.’ I didn’t mention creativity or design. Should I have done?

I know it completely depends on the person and the context of the job, however, I started thinking about business cards and where they fit in the scheme of Corporate Identity design and they are difficult things to design if you want to challenge the conventions. But, should you challenge the conventions?

I dunno, what do you think? Any examples of what you think is a good card?

Filed in: design.

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