• The logo mark is based upon a clothes tab. This device was used with a view to be carried through to the product lines themselves.
• Colourway exploration. Using various colourways on the initial logo to get a feel for the direction of the mark in relation to the brand values.
• The final logo family for Rugby Kit Designer.
• The final logo family for Football Kit Designer.
• The family of 'trust' icons used on the Kit Designer site to denote the quality of service offered.

The logo mark is based upon a clothes tab. This device was used with a view to be carried through to the product lines themselves.

Objective

Kit Designer, comprised of Football Kit Designer and Rugby Kit Designer, is a Sport Kit designing website where users can design their own custom football and rugby kits online or search an extensive catalogue of ready-produced kit.

Mark Boulton Design was commissioned to design and produce a branding solution to initially work on the website with a view to being developed further into POS and other promotional literature.

Solution

The logomark solution is based on a clothing tab which could then be brought onto the garments themselves. Typographically the branding uses a masculine sans serif throughout with variations in weight to denoted the sub brands.

Colour was an important consideration throughout the process. Both sub-brands were to be seen as seperate brands in their own right, yet feel like they ‘belong’ to the family brand of Kitdesigner. Petrol blue and a rich purple were chosen after a involved colour research process.

The brand has been well received by the client and the company’s customers.